Business Management and Entrepreneurship

Solid knowledge in the scientific area of the course.

The teaching/learning process is based on a combination of activities that use different methods adapted to each type of content:

– Expository component of theoretical principles, using audiovisual media and using participatory exposition strategies, complemented with case studies and guided research work, individually or in a team.

– Practical application component, with analysis of practical cases, solving exercises, elaboration of a business plan (in a team), as well as tutorial activities.

Students will be encouraged to participate in seminars/workshops on the topics under study, as well as in competitions to promote entrepreneurship during the semester.

 1. To know the general aspects of a company and the basic management principals. Understand and connect behavioural theories and organizational structures. Recognize the importance of business ethics and corporate social responsibility.

2. To know and apply marketing principles. Understand the role of marketing to develop the market and the importance of market research. Know and apply the components of a marketing plan.

3. To know and apply the basic principles of stock management and production management.

4. To know the essential aspects of the company’s operating plan: the initial investment, the location and different ways to start a business. Establishing the economic and financial plan of a company. The human resources policy and the associated monetary charges.

5. To elaborate the economic-financial diagnosis of a company and propose action measures in function of the obtained results.

6. To learn the concept of entrepreneurship in its multiple aspects and be aware of its relevance in today’s world.

7. To acquire the capacity of identifying, analysing, and developing strategies for a business idea. Carry out and present a business plan and understand its importance.

1. Introductory concepts. General aspects of the company. Organizational structures. Organizational behavior. Ethics and social responsibility. Entrepreneurial process, business ideas and opportunities, business plan.

2. Marketing: concept, market assessment, customer value creation strategy, consumer behavior, competition analysis, market segmentation, market positioning, strategic variables of the marketing-mix, marketing plan.

3. Stock management: definition and types of stock, objectives of stock creation, the importance of stock management, costs and disadvantages of stock building, the economic lot size model, ABC analysis.

4. Operational plan: initial investment, business location, alternative forms of business (transfer, franchising, spin-off). Economic and financial plan: How much does it cost to start up; sources, type and alternatives of financing; how much is necessary to sell.

5. Financial resources management: financial function and financial analysis, basic documents of financial analysis, methods and techniques of analysis – the method of indicators or ratios, economic analysis, analysis of financial balance and analysis of business risk.

6. Entrepreneurship: entrepreneurial process, ideas and business opportunities, investment and financing solutions, business plan, investment projects evaluation, formalities for setting up a business.

7. Production management concepts: concept and objectives, production planning, production typologies, principles of total quality management, PERT method.

• - Practical work (written report 60%, oral discussion 40%) - 30.0%
• - Written test - 70.0%

NAO

COURTOIS, A; PILLET, M & MARTIN-BONNEFOUS, C (2007)-Gestão da Produção. 5ª Edição. Lisboa: Lidel. ISBN 9789727574698.

IAPMEI – Como Elaborar um Plano de Negócios: Guia Explicativo. Lisboa: IAPMEI, 05-07-2017. [17-07-2017] Disponível na www: https://www.iapmei.pt.

KOTLER, P & KELLER, K (2012)-Marketing Management, 14th Edition. New Jersey: Prentice Hall. ISBN 9780132102926.

LISBOA, J et al. (2011)-Introdução à Gestão de Organizações. 3ª Edição. Porto: Vida Económica. ISNB 2011.9789727884681.

Maçães, M (2018) – Manual de Gestão Moderna: Teoria e Prática. 2ª ed., Coimbra: Actual Editora. ISNB 97898969429.

NEVES, JC (2014)-Análise e Relato Financeiro – Uma visão integrada de gestão. 7ª Edição. Lisboa: Texto Editores. ISBN 9789724743264.

OSTERWALDER, A & PIGNEUR, Y (2011)-Criar Modelos de Negócio. 6ª Edição. Lisboa: Dom Quixote. ISBN 9789722044974.

SILVA, E & MONTEIRO, F (2014)-Empreendedorismo e Plano de Negócio. 2ª Edição Revista e Atualizada. Porto: Vida Económica. ISBN 9789897680120.