Data Analysis in Social Media

N/A

The syllabus will be developed by combining lectures with practical sessions and the resolution of exercises or the analysis and discussion of cases.

Continuous assessment involves the following

a) Class participation and individual research work (35%)

b) Group work and presentation (65%)

Assessment by exam consists of a final written individual assignment consisting of a research project and analysis of social media data. If the teacher deems it necessary, it will be complemented with an oral discussion (100%)

The main aim of the Social Media Data Analysis course is to provide students with contextualising concepts and fundamental operational tools for analysing social media data. As this is an eminently practical course, it is designed to equip students with the tools, techniques and strategies to carry out research independently and with a view to their final project.

Specifically, students should:

– Recognise the importance of the different social media.

– Understand how social media work and relate their grammars.

– Differentiate and characterise engagement strategies in different social media.

– Identify, differentiate and apply data collection tools.

– Analyse social media data and its potential.

– Recognise the main advantages and limitations of analysing data from social media.

1.              Social media: essential concepts and notions.

2.              Structure, dynamics and role of social media.

3.              Actors and engagement strategies in social media.

4.              Questioning social media.

5.              Collecting social media data.

6.              Analysing visual and textual data from social media

• - Group work and presentation - 65.0%
• - Class participation and individual research work - 35.0%

NAO

ABIDIN, C. (2018). Internet celebrity understanding fame online. Emerald.

Ferreira, G. B. (2018). Sociologia dos Novos Media. Covilhã: Ed. LabCom

FIELDING, N., Lee, R. & BLANCHK, G. (2018). Handbook of Online Research Methods. Sage.

QUAN-HAASE, A. & SLOAN, L. (2022). Handbook of Social Media Research Methods. Sage.

ROGERS, R. (2019). Doing Digital Methods. Sage.