Learning Results
a) Objectives:
The main aim of this curricular unit, Technical English: Management, is to provide the students with the
necessary elements so that they can use adequately the English Language as a priviliged means of
communication in the area of management, marketing and advertising.
b) Skills to acquire:
Conciliate technical vocabulary and specific management terminology with the revision, practice and
consolidation of elementary and intermediate grammar structures of the English Language.
Program
– Banking
1. Opening an account
2. Types of accounts
3. Cheques
4. Plastic Money
5. Standing orders and direct debits
6. Borrowing
7. Statement of account
8. Internet banking
II – Marketing
1. Purpose
2. The four Ps
3. The product life-cycle
III – Advertising
1. The purpose of advertising
2. Types of advertising
3. Planning an advertising campaign
4. Advertising hidden persuaders
Curricular Unit Teachers
Internship(s)
NAO
Bibliography
GOUVEIA, Luís, Teresa Lameiras e Raquel Cardoso (2004, 2ª edição)
Glossário de Contabilidade: Inglês-Português. ISCA Aveiro e ISCAC Coimbra
IRVINE, Mark and Marion Cadman (2003) Commercially Speaking. Oxford: Oxford University Press.
MACKENZIE, Ian (1997) English for Business Studies. Cambridge: Cambridge University Press.
MASCULL, Bill (2002) Business Vocabulary in Use. Cambridge: Cambridge University Press.
MCGOVERN, John and Jean (1994) Bank on your English. Hempstead: Prentice Hall International.
RADICE, Francis (1993) Banking Transactions. London: Macmillan.
RADICE, Francis (1995) English for Banking. London: Macmillan.
SINGLETON, Jane and Wendy Teraoka (1996) Business Listening and Speaking.
Harlow: Longman Business English.
ST JOHN, Maggie Jo (1994) Advertising and the Promotion Industry. Hempstead: Prentice Hall
STANTON, Alan (1990) Written English for Business. Oxford: Oxford University
Press.