Entrepreneurship and Industrial Property

The curricular unit is build up around the creation of a business model for an organization. The lectures serve to present the subjects taught, as well as study materials.
Workshops lessons serve to invite experts to give lectures on topics related to the topics of the course and are also used to carry out the business model, patent search, progress meetings with the teacher and clarification of the work progress.
The assessment consists of writing and presentation of one paper, which is valued at twelve (12/20) values and a written examination listed to eight (8/20) values.
The work is necessarily carried out during the semester, and permanently monitored.

In order to successfully complete the curricular unit, students should be able to:
– Develop knowledge and comprehension skills in the area of Entrepreneurship and Industrial Property, backing up on classroom lessons and research in
specific papers performed by students and guided by the teacher.
– Develop the ability to apply the acquired knowledge in solving specific problems of business life, supported by argument itself;
– Create the ability to collect, select and interpret relevant information in the area of entrepreneurship, coupled with the capacity for analysis, synthesis and formulation of opinions;
– Create the ability to collect, select and interpret relevant information in the field of Industrial Property, managing to write a patent application;
– Create a business model for an organization and all necessary steps to form a business, such as: legislative framework; fiscal framework and bureaucratic procedures.

Innovation and Entrepreneurship. Technological Ideas and Business Opportunities. The Process of Creating New Business. Market, Competition and Competitive Advantage. Analysis Methodologies of Business Opportunities. Databases and searching patenting entities. International Patent Classification.
Examination of Patent Application. Portuguese Industrial Property Law. Intellectual Property. Drafting of Patent Application. Understanding the Business Model and Strategy. The Financial Assessment of Business. The Business Plan. Create a company: types of businesses; legislative framework; fiscal framework; bureaucratic procedures.

• - Exame - 40.0%
• - Trabalhos - 60.0%

NAO

Empreendedorismo e Inovação (2ª Edição), Soumodip Sarkar, Escolar Editora, ISBN:9789725922699

Quatro horas por semana: trabalhar menos, produzir mais, Timothy Ferris, Casa das Letras, ISBN:9789724619507

Empreendedorismo e Planeamento Financeiro: Transformar oportunidades em negócios. Criar micro, pequenas e médias empresas, José Paulo Esperança , Carlos Duarte, Edições Silabo, ISBN:9789726186700

Empreendedorismo: Do conceito à aplicação, da ideia ao negócio, da tecnologia ao valor (2ª Edição), Pedro Manuel Saraiva, Imprensa da Universidade de Coimbra, ISBN:9789892601021

Código da Propriedade Industrial – 2010 (Anotado), Luís Couto Gonçalves , António Campinos, Edições Almedina, ISBN:9789724040882

A Economia da Propriedade Intelectual e os Novos Media: Entre a inovação e a protecção, Vários, Editora Guerra & Paz

Patent Searching: Tools And Techniques, John Wiley and Sons, Ltd, ISBN:978047178379