Innovation and Co-creation of Tourism Products

NA

In this curricular unit, the following teaching methods are used:

1. Expository, using audiovisual means to explain the syllabus;

2. Active, through the resolution of practical cases and discussion of case studies and scientific articles;

3. Collaborative, through group work

It is expected that, at the end of the curricular unit, the student will be able to:

(1) Identify the latest concepts regarding trends in innovation and creativity in companies and organizations;

(2) Develop successful methodologies, applying innovatively based models;

(3) Test and plan the launch of an innovative product;

(4) Identify different definitions and specificities of the concept of co-creation;

(5) Explain the concept of experience tourism as well as cocreation in the context of the tourist experience;

(6) Show the applicability of co-creation to the development of tourism products;

1. The concept of Innovation

1.1 Types of Innovation

1.2 Innovation versus Invention

1.3 Innovation and economic growth

1.4 Innovation typologies and classifications

2. How to innovate

2.1 Attitude

2.2 Where to look for Innovations

2.3 Types of innovations

2.4 Solutions

2.5 Alternatives

3. Innovation planning

3.1 The process

3.2 Innovation risks

3.3 Planned vs. non-planned innovation

3.4 Diffusion of Innovation

3.5 Disruptive innovation

4. The concept of co-creation

4.1 Definitions and specificities of the concept

5. Co-creation in experience economy

5.1 The concept of experience tourism

5.2 Cocreation within the context of experience tourism

6. The application of cocreation to the development of tourism products

• - Group work - 50.0%
• - Frequency - 50.0%

• - Exam - 50.0%
• - Individual work - 50.0%

NAO

Christensen, M., Raynor, M., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 9(12), 44–53. Evanschitzky, H., Eisend, M., Calantone, R. J., & Jiang, Y. (2012). Success factors of product innovation: An updated meta-analysis. Journal of Product Innovation Management, 29(1994), 21–37. https://doi.org/10.1111/j.1540-5885.2012.00964.x

Kelley, T., & Littman, J. (2016). The ten faces of innovation. Profile Books.

Binkhorst, E., & Den Dekker, T. (2009). Agenda for co-creation tourism experience research. Journal of Hospitality Marketing & Management, 18(2–3), 311–327. https://doi.org/10.1080/19368620802594193

Campos, A. C., Mendes, J., do Valle, P., & Scott, N. (2015). Co-creation of tourist experiences: A literature review. Current Issues in Tourism, 21(4), 369–400. https://doi.org/10.1080/13683500.2015.1081158

Prebensen, N., Chen, J., & Uysal, M. (Eds.) (2017). Co-creation in Tourist Experiences. Routledge.