Teaching Methodologies
A unidade curricular funcionará com aulas teórico-práticas, onde se procurará apresentar os temas e ilustrar os conteúdos através do debate de casos concretos. Os alunos serão convidados a preparar previamente as aulas, através da leitura atenta da bibliografia assinalada para cada capítulo do programa. Considera-se indispensável este trabalho prévio, no sentido de despertar o aluno para os conteúdos a expor, facilitar a sua aprendizagem e melhorar o rendimento final.
Learning Results
• To present the general problems in innovation and entrepreneurship in the light of: a) economic factor of
development; and b) management activity of strategic nature.
• Draw the attention of students to entrepreneurship, underlining the conditions for start-ups to succeed, namely
regarding the planning of the new business and products, preparing the business plan, the funding options and the
future management.
Skills to be acquired:
• To understand the innovation process and the multiplicity of factors determining it;
• To make the Business Plan for a new firm in the area of agriculture;
Program
• What is innovation: Concept and models
• Innovation and Entrepreneurship.
• Creativity and ideas generation.
• The Business Plan.
• Funding a new business.
• Managing the new business.
Internship(s)
NAO
Bibliography
• Hisrich, R.D., Peters, M. P. and Shepherd, D. A. (2005), Entrepreneurship, 6th Edition, McGraw-Hill, New York.
• Bhidé, A.V. (2000), The Origin and Evolution of New Business, Oxford University Press.
• Scarborough, N. N., Wilson, D. I. e Zimmerer, T. W. (2009) Effective small Business Management: An
entrepreneurial approach, Pearson, 9ª Ed.
• Wickham, P. (2006), Strategic Entrepreneurship, 4ª Ed., Prentice Hall.
• Tidd, J., Bessant, J. e Pavitt, K. (2003), Gestão da Inovação – Integração das mudanças tecnológicas, de mercado
e organizacionais, Monitor, Lisboa.
• Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições
Sílabo, Lisboa.
• Marques, J. P. C. (1998), A Cooperação Universidade-Indústria e a Inovação Científica e Tecnológica: O Caso da
Universidade de Coimbra, Almedina, Coimbra.