Learning Results
Understanding how the environment influences the international business.
Knowing the different forms of access to international markets and decide the most appropriate in specific
cases.
Knowing the methodology to implement strategies and practices of marketing mix in international markets
Program
– Planning the global supply;
– Process of Internationalization of Enterprises;
– Selection of Foreign Markets;
– Choice of Entry Modes;
– Strategy International Marketing-Mix;
– Organization to compete internationally.
Curricular Unit Teachers
Internship(s)
NAO
Bibliography
Czinkota, M. and Ronkainen, I.. Principles of International Marketing, 9th ed., South-Western, 2010.
Omar, O.. International Marketing, 1st, ed., Palgrave, Macmillan, 2009.
Wall, S., Minocha, S. and Rees, B.. International Business, 3rd ed., Prentice-Hall, 2010.
Colectânea de artigos de Jornais/Revistas Científicas de referência/set of papers and journal articles in :
International Journal of Business e Journal of International Marketing.