Management

Not applicable.

– Presentation of fundamental concepts with the help of PowerPoint;

– Development, presentation and discussion of group assignments;

– Seminars by external speakers and analysis and reflection on business cases’ success and failure;

– Resolution with guidance of practical exercises.

Objectives:

– Develop knowledge and comprehension skills in the area of Management, comprising the various functional areas existing in a company;

– Apply the theoretical concepts to the real world, creating the ability to analyse from the manager’s point of view the reality that surrounds us;

– Acquire knowledge that allows to communicate, as Computer Engineers, with managers, as well as a critical, constructive and creative vision in future development projects in their area;

– Know the reality of management positions;

– To be able to apply the knowledge acquired in solving specific problems of business life, supported by own argumentation.

Skills:

– Identify and evaluate the relationships between the Organization and the environment and how they influence them;

– Identify and interpret the various functions of an Organization;

– Understand and apply the main strategic analysis methods of an Organization;

– Understand Marketing and its strategic importance for an Organization;

– To understand the determining factors of the motivation of the various stakeholders of an Organization;

– Understand and apply appropriate tools to the generation of innovative business ideas and the development and evaluation of business plans;

– To be able to convey opinions and ideas in a clear and simple way;

– Develop autonomous and group working capacity.

– Organization and company;

– Organizational theories;

– Structure of companies;

– Human resources;

– Leadership, motivation and power;

– Marketing;

– Introduction to Accounting;

– Strategic management;

– Business Plan.

NAO

» Duarte, C., & Esperança, J. (2012). Empreendedorismo e Planeamento Financeiro. Transformar oportunidades em negócios. Criar micro, pequenas e medias empresas. Lisboa: Edições Sílabo. [Available at ISEC’s library: 2A-1-240]

» Ferreira, B., Marques, H., Caetano, J., Rasquilha, L. & Rodrigues, M. (2015). Fundamentos de Marketing. 3ª edição. Lisboa, Portugal: Edições Sílabo. [Available at ISEC’s library: 2A-3-84]

» Freire, A. (1997). Estratégia – Sucesso em Portugal. Lisboa: Verbo. [Available at ISEC’s library: 2A-1-85]

» Kotler, P, Armstrong, G. (2018). Principles of Marketing. 17th edition. Global edition: Pearson Global Edition.

» Lisboa, J. (coordenação) (2004). Introdução à Gestão de Organizações. Porto: Vida Económica. [Available at ISEC’s library: 2A-1-93]

» Robbins, S., Coulter, M. (2002). Management. 6th Ed. Prentice-Hall.

» Sarkar, S. (2010). Empreendedorismo e Inovação (2a edição). Lisboa: Escolar Editora. [Available at ISEC’s library: 2A-1-210]

» Teixeira, S. (2014). Gestão Estratégica. Lisboa: Escolar Editora. [Available at ISEC’s library: 2A-3-70]

» Notes provided by the lecturer