Microeconomic Analysis

Basic knowledge of Microeconomics and Quantitative Methods.

Expository teaching complemented with the presentation of students’ work throughout the semester.

This course seeks to deepen the concepts taught in the Microeconomics course.

It is intended that the student understands the formation of consumer choices, when they have different tastes, in a multi-period, in the context of uncertainty and the limitations of their choices.

It is intended that the student understands the formation of prices with market segmentation and product differentiation. Finally, it is intended that the student obtains analytical knowledge, in microeconomic terms, which will allow him to make the best decisions in solving the problems he encounters in his professional activity as a manager.

1. Introduction
2. The information economy and consumer taste
2.1. information economy

2.2. Altruistic Preferences

2.3. Strategic role of preferences

2.4. Different tastes

2.5. Importance of tastes

3. Limitations of consumer behavior

3.1. Irreversible costs

3.2. monetary cost versus opportunity cost

3.3. Choice in context of uncertainty

3.4. Biases

3.5. Difficulty in choosing

4. Monopoly

4.1. Causes of Monopoly

4.2. Maximizing Profits

4.3. Market segmentation and price discrimination

4.3.1. Targeting Categories

4.3.2. Types of price discrimination

4.4. The loss of Monopoly Efficiency

4.5. State regulation

5. Imperfect Competition

5.1. Introduction to Game Theory

5.2. oligopoly

5.2.1. The Cournot Model

5.2.2. The Strackelberg Model

5.2.3. Bertrand’s Model

5.3. Monopolistic Competition

5.3.1. Chamberlin’s Model

5.3.2. Spatial Differentiation

5.4. Product differentiation

5.4.1. Advertising

5.4.2. Horizontal Differentiation Models

NAO

Frank, R.(2006), “Microeconomia e Comportamento”, McGraw-Hill, 6ª edição.

Thaler, R. (2016) “Comportamento Inadequado- A construção da Economia Comportamental”, Conjuntura Actual Editora