Base Knowledge
General digital image editing skills.
Mastery of communication and visual composition.
Mastery of the principles of graphic design.
Teaching Methodologies
The methodological choices conducive to the fulfillment of the program of the course will focus on two key educational components:
– Theoretical component – oral presentation oriented to the estimated contents;
– Practical component – work development under the teacher guidance.
Learning Results
3.1 Learn the concepts of composition and animation, integrating the basic principles of motion design and the terminology of the composition in which this area develops;
3.2 Know how to operate and manipulate digital technology equipment of representation, composition, and animation;
3.3 Ability to develop a video narrative;
3.4 Create and animate elements, with technical and aesthetic skills.
Program
4.1 CONTEXTUALIZATION OF MOTION DESIGN IN VISUAL CULTURE
4.1.1 Audiovisual Arts in Contemporary;
4.1.2 Motion Design production process: presentation of companies, productions, and promotion of relevant interest for future professionals.
4.2 CREATION
4.2.1 Creation and development of assets with animating purposes;
4.2.2 Digital Production Process.
4.3 ANIMATION
4.3.1 Animation basic principles;
4.3.2 Animation in Motion Design context.
4.4 EDITING
4.4.1 Typography, infographic, and color;
4.4.2 Video editing.
Curricular Unit Teachers
Grading Methods
- - Practical component - 70.0%
- - Theoretical component - 30.0%
- - Individual and/or Group Work - 25.0%
- - Attendance and Participation - 10.0%
- - Group work - 65.0%
Internship(s)
NAO
Bibliography
Lovejoy, M. (1997). Postmodern currents: art and artists in the age of electronic media. Prentice-Hall.
Williams, R. (2009). The Animator’s Survival Kit. Faber and Faber.
Shaw, A. (2015). Design for Motion: Fundamentals and Techniques of Motion Design. Routledge.
Crook, I. & Beare, P. (2016) Motion Graphics, Principles and practices from the ground up. Bloomsburry.
Blazer, L. (2015). Animated Storytelling: Simple Steps for Creating Animation and Motion Graphics. Peachpit Press.
Jackson, C. (2018). After Effects for Designers: Graphic and Interactive Design in Motion. Routledge.