New Media Culture

Base Knowledge

N/A

Teaching Methodologies

The development of the skills suggested in this course is enhanced by teaching methods based on expositive and active sessions, in which students explore their ability to read and summarize bibliographic information, in order to debate about the issues in agenda.

Continuous assessment will take into account the quality of class participation (attendance and fulfillment of tasks) and a written test.

The assessment process will classify the tasks performed during the semester (60%) and a written test (40%).

The assessment by exam, is to be held at the end of the school year, and will be based on completion of a written test, which will focus on the entire program.

Learning Results

To understand the study of new media as a multidimensional area

To be able to characterize the New Media

To understand different manifestations of ciberculture, in social, economical, educational and political levels.

Program

What is New Media?
– Modernist and post-modernist approaches to the study of New Media
– Five principles to distinguish New Media: numerical representation, modularity, automation, variability and cultural transcoding
The Cyberculture movement
– The Internet as social and technological artefact
– New habits of information consumption
– The expanding “free”
– Social technologies and interpersonal relations
– The networked society: new ways of public participation
– Online communities: The universe of virtual communities; Advantages and disadvantages of online communities.
– Social networks: Social networks on the Internet; Media and social networks.
– Social media: Social media tools; How social networks is changing media; The “pros and cons” of social media.
The New Media literacy
Case studies lab.

Curricular Unit Teachers

Grading Methods

Continuing Evaluation
  • - Frequency - 40.0%
  • - Individual and/or Group Work - 60.0%
Exam
  • - Exam - 100.0%

Internship(s)

NAO

Bibliography

Bacon, J. (2012). The Art of Community: Building the New Age of Participation. Sebastopol: O’Relilly Media, Inc.

Baym, N. K. (2015). Personal Connections in the Digital Age – Digital Media and Society Series. Cambridge, UK: Polity Press.

Curran, J. and Hesmondhalgh, D. (2019). Media and Society. Bloomsbury Academic.

Fehrle, J and Schäfke-Zell, W. (2019). Adaptation in the Age of Media Convergence. Amsterdam: Amsterdam University Press.

Gilmor, D. (2010). Mediactive. San Francisco, USA: Creative Commons.

Hobbs, R. (2021). Media Literacy in Action: Questioning the Media. Roman & Littlefield.

Jenkins, H. (2019). Participatory Culture. Polity Press. ISBN:978-1-509-53847-8.

Manovich, L. (2020). Cultural Analytics. The MIT Press.

Patrão, C., Soeiro, D. & Parreiral, S. (2021). Media, Literacy and Education: Partners for Sustainable Development. In M. J. Yusha’u & J. Servaes (Ed.). The Palgrave Handbook of International Communication and Sustainable Development (pp.215-233). Palgrave Macmillan

UNESCO (2024). Guidance for generative AI in education and research. UNESCO