Oral and Written Communication Techniques IV

To develop the linguistic skills of students in order to improve their communicative performance;
To develop strategies for a more effective communicative speech – not only by underlining the most important
and various factors that influence the communicative act, but also by exploring the linguistic resources
available.

Text and discourse:
Variety and function of discoursive genres;
Variety of texts;
Textual sequences: narrative, description and argumentation.
Language in working contexts:
1.Preparing formal presentations;
2.Ways to make formal presentations with the right performance and confidence of a secretarial direction and
administrative professional;
3.Meetings, conferences and company representations;
4.Obstacles to communication, not onlyinter-personal communication but also communication in the
companyorganization;
5.Speak in public/to groups;
6.Writing texts techniques suitable to different contexts: flyers; speeches and interviews; press-releases;
newspapers articles and newsletters.

NAO

CUNHA, M. P., A. REGO, R. C. CUNHA & C. C. Cardoso (2003) Manual de Comportamento Organizacional e
Gestão. Lisboa, RH Editora.
REGO, Arménio (1999) Comunicação nas Organizações. Lisboa, Edições Sílabo.
—- (2001) Liderança de Reuniões. Lisboa, Edições Sílabo.
REGO, Arménio e Cunha, Miguel Pina (2006). Comunicar – Aprenda as Regras de Ouro das Apresentações em
Público. Lisboa: Dom Quixote
REI, José Esteves (2002) Comunicação Estratégica. Porto, Estratégias Criativas.
URLs de referência:
LabCom– Laboratório de Comunicação on-line: http://www.labcom.ubi.pt/
BOCC – Biblioteca on-line de Ciências da Comunicação: http://www.bocc.ubi.pt