Project

Nothing to report.

Master’s students will have the guidance and support of an ISCAC advisor (specialist professor or PhD professor). They may also have one or more co-advisors.

The Project aims to develop an applied research work, focusing the analysis on a specific organizational reality. It is intended to apply the technical and scientific knowledge learned in the field of marketing and international business, seeking to test a theory in practice or even design marketing plans for specific organizations. The result may be the writing of a real organizational case, following the scientific method in the modeling of reality, which must be original and innovative creation, according to the case study methodology (Yin, 1994; 2001). The choice must be made in an organizational context with unique or singular contours. The case must also identify a problem or problems to be solved and must be a critical work that reveals complex phenomena.

The Project, within the scope of the Master in Marketing and International Business, should include the following points:

1- Introduction (Brief framework of the study, brief presentation of the company under study, research problem highlighted and structure of the written text);

2- Theoretical framework (Literature review, definition of concepts and research questions);

3- Methodology;

4- The applied study;

5- Discussion;

6- Conclusions (study teachings, contributions to management and contributions to future developments);

7- Bibliographic references;

8- Attachments / Appendices.

NAO

Ferreira, M. Portugal & Serra, F. Ribeiro (2009). Casos de estudo: usar, escrever e estudar. Lídel.

Yin, R. K. (2000). Estudo de Caso, planejamento e métodos. 2.ed. Sao Paulo: Bookman.

Sousa, Maria J. & Baptista, Cristina S. (2011). Como fazer investigação em Bolonha: dissertações, projectos e relatórios de estágio, Lídel., Lisboa.