Project/Internship

N/A

The student develops the dissertation, project or internship in close coordination with the supervisor and co-supervisor, if any. The internship is also accompanied by a supervisor from the host entity.

The assessment comprises:

– Submission of a dissertation, project work or internship report;

– Oral presentation and public discussion before a jury.

1. Apply theoretical, methodological and practical knowledge, which allow the identification of problems and the construction of relevant and innovative solutions in the areas of Marketing and Communication;

2. Conceive, plan, and produce scientifically grounded and rigorous work, in the form of:

a) Dissertation, which aims to deepen the study of a current and relevant theme in the areas of study;

b) Project, which aims at diagnosing an identified problematic situation, studying a new problem, or applying methods and tools to solve an organization’s problematic situation;

c) Internship, which aims to integrate the student into an organizational context, including a study of diagnosis or resolution of identified problems, with a relevant contribution to the organization.

Dissertation

– Research problem

– Theoretical framework

– Methodology

– Results

– Analysis and discussion of results and conclusions

Project

– Description of the organization and identification of the organizational problem

– Theoretical framework

– Methodology

– Project description

– Results

– Critical reflection and conclusions

Internship

– Description of the organization and contextualization of the intervention

– Theoretical framework

– Methodology

– Description of activities

– Results

– Critical reflection and conclusions

• - Oral presentation and public discussionbefora a jury of the Dissertation/ Project Work or Internship - 100.0%

NAO

Bibliography specific to each theme of the dissertation, project or internship.