Strategy and Competiveness

Basic knowledge on management is recommended

The course includes theoretical and practical classes where matters will be presented and illustrated with the discussion of concrete cases. Students will be asked to prepare lessons beforehand, through careful reading of the literature indicated for each chapter of the program.

Goals:

1. Present Strategy management from two general angles: as a management practice and as an essential factor of competitiveness in an era of globalization;

 2 – Train professionals committed and attentive to constant changing market demands and sensitizing them to the importance and urgency of competitive advantages as an essential foundation of the strategy;

 3 – Provide the students with knowledge related to the development of organizational strategy, aligning culture, people and structures with the strategy, products, processes and technology.

Skills to acquire:

– Know the meaning of Strategy and its evolution

– Understanding the relationship between Strategic Management and Competitiveness

– Acknowledge the different existing competitive strategies

– To identify the characteristics making a company competitive

– Understand the steps of the strategic planning process

– Use BSC as a strategic management tool

Syllabus

1 – Introduction to Strategy
2 – Strategic Analysis
3 – Strategic Choices
4 – Strategic Implementation

NAO

Whitthington, R., Regnér, P., Angwin, D., Jonhson, G., & Scholes, K. (2020). Exploring Strategy, 12th Edition. Pearson Education Limited.

Barney, JB (2002) Gaining and Sustaining Competitive Advantage, Addison-Wesley Publishing Company, 3º Ed.
Barney J.B., & Hesterly, W.S. (2018). Strategic Management and Competitive Advantage, 6th Edition. Pearson.

Kaplan, R. e Norton, D. (2001) Organização orientada para a estratégia, Campus, 15ª Ed., São Paulo.
Kaplan, R. e Norton D. (2009) Prémio de Execução, Actual Editora, Lisboa.
Kim, W. C. e Mauborgne, R. (2007) A Estratégia Oceano Azul, Actual Editora, Lisboa.
HBR’s Must-Reads on Strategy (2012), Harvard Business School Press.
Mintzberg, H., Lampel, J., Queen, J. B. e Ghoshal, S. (2006), O processo da Estratégia, Bookman, 4ª Ed.
Rumelt, R. (2011) Good Strategy Bad Strategy, Profile Books