Entrepreneurship

First-year students who meet the criteria to enroll in the Professional Higher Courses.

Teaching methodologies: The teaching-learning process of this curricular unit includes oral presentation, reading exercises, reflection and research, and practical work with oral presentation in class.

Apprehend the concept of entrepreneurship in its multiple aspects and become aware of its relevance in today’s world.

Know the profile and skills of the entrepreneur and understand the role and importance of the team.

Acquire the ability to identify, analyze and strategically formulate a business idea/opportunity. Execute and present a business plan and understand its importance.

Know and apply the principles of marketing. Understand the role of marketing for market development and the importance of market research.

Know the procedures regarding the protection of intellectual property.

Apply economic and financial analysis instruments in the forecast of financing needs and in the evaluation of business profitability.

Identify financing solutions and instruments to support entrepreneurship.

Know the formalities for the constitution of a company.

Know the general aspects of the company, the terminology and the fundamentals of business management.

Promote the learning of transversal skills that improve employability, such as: integration in teams, autonomy, critical thinking, analysis and decision-making capacity.

1. The entrepreneurial process;
2. From idea to business;
3. Analysis of the market and the environment;
4. Marketing strategy and plans;
5. Internal structure and typologies of companies;
6.  Human resources;
7. The business plan;
8. Timing of the business plan and SWOT analysis; 9. Formalities for the formation of companies;
10. Investments and economic-financial plan;

NAO

Abecassis, F., Cabral, N. (1991) Análise económica e financeira de projectos. 3ª ed. Lisboa: Fundação Calouste Gulbenkian.

Brealey, R., Allen, F., Myers, S. (2008) Princípios de finanças empresariais. 8ª ed. Lisboa: McGraw-Hill.

Denis, L., Lendrevie, J., Lévy, J., Dionísio, P., Rodrigues, J. (2011) Mercator XXI: Teoria e prática do marketing. Lisboa: Publicações Dom Quixote.

Fernandes, C., Peguinho, C., Vieira, E., Neiva, J. (2014) Análise Financeira: Teoria e Prática. 3ª ed. Lisboa: Edições Sílabo.

Ferreira, M.P., Santos, J.C., Serra, F.R. (2008) Ser Empreendedor – Pensar, Criar e Moldar a Nova Empresa. 1ª ed. Lisboa: Edições Sílabo.

Hisrich, R.D., Peters, M.P., Shepherd, D.A. (2008) Entrepreneurship. 7^th ed. Boston: McGraw-Hill.

Kotler, P., Keller, K. (2011) Marketing Management. 14^th ed. New York: Pearson Education.

Lisboa, J., Coelho, A., Coelho, F., Almeida, F. (2011) Introdução à Gestão de Organizações. 3ª ed. Porto: Vida Económica.

Neves, J. (2012) Análise e Relato Financeiro – Uma visão integrada de gestão. 1ª ed. Lisboa: Texto Editores.

Sá, E., Monteiro, F. (2014) Empreendedorismo e Plano de Negócios. 2ª ed. Porto: Vida Económica.

Sebastião, T. (2010) Gestão das Organizações. 2ª ed. Lisboa: McGraw Hill.

Sarkar, S. (2010) Empreendedorismo e Inovação. 2ª ed. Lisboa: Escolar Editora.

Soares, J., Fernandes, A., Março, A., Marques, J. (2007) Avaliação de Projectos de Investimento na Óptica Empresarial. 2ª ed. Lisboa: Edições Sílabo.

Timmons, J., Spinelli, S. (2007) New Venture Creation: Entrepreneurship for the 21^st Century. 7^th ed. Boston: McGraw-Hill.