Aesthetic Image

N/A

The different methodologies leading to the fulfillment of the curricular unit program will be:

– Theoretical-practical component: oral presentation oriented towards the foreseen contents using the projection of images, and study and presentation of solutions for the realization of problems and also the search for new solutions.

The assessment in the curricular unit will take place, at the student’s option, in the following modalities:

– Continuous evaluation;

– Exam.

The evaluation in those modalities will obey criteria that will be explained in the statements and/or other elements presented, according to the following components and weights:

CONTINUOUS EVALUATION

– Work (group) – weight of 50% in the global assessment;

– Test – 50% weight in the global assessment.

EXAM

– Mastery of the syllabus – 70% weight in the overall assessment of the exam;

– Ability to communicate ideas – 30% weight in the overall assessment of the exam.

1 Analyzing or criticizing from an aesthetic point of view a static and moving image;

2 Use the laws or aesthetic principles of the image (static or in motion) to express yourself.

1. CONCEPTUAL APPROACH

1.1 Aesthetics

1.2 Image

1.3 Image aesthetics

2. TYPOLOGY OF IMAGES AND FEATURES

2.1 Classification of images according to movement

2.1.1 Still or static images (isolated and sequential)

2.1.2 Animated Images

2.2 Classification of images according to volume

2.2.1 2D Images

2.2.2 3D Images

2.3 Classification of images according to the system

2.3.1 Analog images

2.3.2 Digital images (vector, matrix)

3. CRITERIA OR RULES TO EVALUATE AN IMAGE

3.1 At the level of still or static images

3.1.1  Objective criteria (adherent beauty)

3.1.2 Subjective criteria (free beauty)

3.2 In terms of animated or moving images

3.2.1 Objective criteria (adherent beauty)

3.2.2 Subjective criteria (free beauty)

• - Exam - 100.0%

• - Test - 50.0%
• - Group work - 50.0%

NAO

Adorno, T. (1988). Teoria Estética. Edições 70.

Almeida, B. (1997). O Plano de Imagem. Assírio e Alvim.

Arnheim, R. (1992). Arte e Percepção Visual – Uma Psicologia da Visão Criadora. Livraria Pioneira.

Aumont, J. (1993). A Imagem. São Paulo: Papirus.

Fidalgo, A.; Serra, P. (2005). Estética e tecnologias da imagem. Universidade da Beira Interior.

Flusser, V. (2008). O universo das imagens técnicas: elogio da superficialidade.Annablume.

Joly, M. (2017). A Imagem e a sua Interpretação. Edições 70

Joly, M. (2019). Introdução à Análise da Imagem. Edições 70

Jimenez, M. (1999). O que é Estética? Editora Unisinos.

 Moles, A. (1969). Teoria da informação e percepcão estética. Tempo Brasileiro.

Peixoto, F. (2007). Técnica e estética na publicidade. Edições Sílabo.

Penafria, M.; Martins, Í. (2007). Estéticas do Digital. Livros LabCom.

Santaella, L.; Noth, W. (1998). Imagem: cognição, semiótica, mídia. Iluminuras.