Communication Theories

N/A

It will be used in this curricular unit an expository methodology, taking as its starting point the theoretical foundations of the discipline. This methodology will be complemented by the illustration of the theoretical principles from the use of empirical data. Use will be made of recent scientific articles that demonstrate the applicability of the theory to concrete situations. Students will be able to choose the modality of Periodic Assessment or Examen Assessment. In both cases, the assessment will be composed of a written test on the whole subject, which will constitute 100% of the final grade.

It is intended that, once the curricular unit is completed, the student:

A) Understand the phenomenon of communication in a social perspective

B) Acquire an integrated theoretical perspective on the main research topics of the discipline

C) Demonstrate the ability to apply this knowledge in solving research problems and performing communication practices (in the context of different professional activities in this area).

Theories of sign and meaning

The study of communication and meaning (Saussure and Peirce)

Communication, myth and culture (Barthes)

2. Theories of communication pragmatics

The meaning and uses of language (Wittgenstein)

Language acts and communicative action (Austin, Searle and Habermas)

3. Theories of media communication in society

Media, time and space (Innis and McLuhan)

• - Exam - 100.0%

• - Frequency - 100.0%

NAO

CARDOSO, G., Os Media na Sociedade em Rede (2ª ed.), Lisboa, Gulbenkian, 2014.

ESTEVES, JP, Sociologia da Comunicação, Lisboa, FCG, 2011.

FERREIRA, G. B., Comunicação, Media e Identidade, Lisboa, Colibri, 2009.

FERREIRA, G. B., Linguagem e Modernidade, Comunicação e experiência nas sociedades mediatizadas, Lisboa, Livros Horizonte, 2003.

SERRA, J.P. Manual de Teorias da Comunicação, Covilhã, Labcom, 2007.

RODRIGUES, A.D., O Paradigma Comunicacional, História e Teorias, Lisboa, FCG, 2011.