Enterprise Management and Entrepreneurship

Solid knowledge in the scientific area of the course.

Expositive component, using audio visual resources and participative strategies, complemented by guided research work.
Practical component, with analysis of practical cases, exercises and development of a business plan (in group).
The students will be encouraged to participate in seminars/workshops on the themes under study, as well as in competition for entrepreneurship promotion.

Know the general aspects of a company and the basic management principals. Understand and connect behavioral theories and organizational structures. Recognize the importance of business ethics and corporate social responsibility.
Know and apply marketing principles. Understand the role of marketing to develop the market and the importance of market research. Know and apply the components of a marketing plan.
Know and apply the basic principles of stock management and production management.
Elaborate the economic-financial diagnosis of a company and propose action measures in function of the obtained results.
Learn the concept of entrepreneurship in its multiple aspects and be aware of its relevance in today’s world.
Acquire the capacity of identifying, analysing, and developing strategies for a business idea. Carry out and present a business plan and understand its importance.

Introductory concepts. General aspects of a company. Organizational structures. Organizational behavior. Ethics and social responsibility.
Marketing: market analysis, strategies of value creation, consumer behavior, segmentation, positioning, marketing mix strategic variables, marketing plan.
Stocks management: objectives and importance of stocks creation and management, economic order quantity (EOQ) model, ABC analysis.
Production management: production planning, production typologies, principles of total quality management, PERT method.
Financial resources management: basic tools of financial analysis, the ratios method, economic analysis, financial balance and business risk.
Entrepreneurship: entrepreneurial process, business ideas and opportunities, investment and financing solutions, business plan, investment projects evaluation, formalities to set up a company.

• - Trabalho prático, de acordo com o estipulado no regime de avaliação contínua. - 30.0%
• - Exame - 70.0%

• - Teste escrito - 35.0%
• - Trabalho prático, que consiste na elaboração de um plano de negócio, a realizar em grupo. - 30.0%
• - Teste escrito - 35.0%

NAO

COURTOIS, Alain; PILLET, Maurice; MARTIN-BONNEFOUS, Chantal (2007) – Gestão da Produção. 5ª ed., Lisboa: Lidel. ISBN 9789727574698.

KOTLER, Philip; KELLER, Kevin (2012) – Marketing Management, 14th ed., New Jersey: Prentice Hall. ISBN 9780132102926.

LISBOA, João, et al (2011) – Introdução à Gestão de Organizações. 3ª ed., Porto: Vida Económica. ISNB 2011.9789727884681.

MAÇÃES, Manuel (2018) – Manual de Gestão Moderna: Teoria e Prática. 2ª ed., Coimbra: Actual Editora. ISNB 9789896942984.

NEVES, João Carvalho (2014) – Análise e Relato Financeiro: Uma visão integrada de gestão. 7ª ed., Lisboa: Texto Editores. ISBN 9789724743264.

OSTERWALDER, Alexander; PIGNEUR, Yves (2011) – Criar Modelos de Negócio. 6ª ed., Lisboa: Dom Quixote. ISBN 9789722044974.

SARKAR, Soumodip (2014) – Empreendedorismo e Inovação. 3ª ed., Lisboa: Escolar Editora. ISBN 9789725924068.

SILVA, Eduardo; MONTEIRO, Fátima (2014) – Empreendedorismo e Plano de Negócio – 2ª Edição Revista e Atualizada. 2ª ed., Porto: Vida Económica. ISBN 9789897680120.