Graphic Design I

N/A

6.1 The methodological choices will focus on two key educational components:

– Theoretical-practical component – oral presentation oriented to the estimated contents;

– Practical component – study and presentation of works/productions and their authors and work development under the teacher guidance.

6.2.  Evaluation

7.2.1. Continuous evaluation

The evaluation will obey the criteria that will be explained in different briefings, according to the following components and weights:

Theoretical and practical – 35%;

Practical – 65%.

6.2.2. Exam

The exam evaluation will obey the criteria that will be explained in the briefing, according to the following components and weights:

Theoretical component with a 25%;

Pratical component with 75%.   

3.1 Acquire knowledge about the general principles of graphic design, design practice and development phases of a product, from briefing to project approval;

3.2 Acquire theoretical, practical, technical and aesthetic knowledge necessary for visual communication of concepts/ideas;

3.3 Know how to analyse alternatives in a graphic design project, taking into account the underlying visual message, and how to transmit the information to a targeted audience, using the typesetting techniques;

3.4 Develop data collection, analysis and selection of targeted information for the definition of grounded and creative strategies;

3.5 Know how to conceive, plan and organize graphic designs, including design identity.    

4.1 Graphic Design

4.1.1 Principles of Graphic Design

4.1.2 Graphic Design and Visual Communication

4.1.3 Projects and categories of Graphic Design

4.2 Projetual practice in Graphic Design

4.2.1 Analytical stage

4.2.2 Creative stage 

4.2.3 Conception stage

4.3 Design and identity

4.3.1 Design of identity and corporate image

4.3.2 Logotype, symbol and logomark

4.3.3 Identity Manual

• - Group work (practical component) - 65.0%
• - Individual and/or Group Work - 35.0%

• - Practical Component - 75.0%
• - Theoretical Component - 25.0%

NAO

Adams, S.; Dawson, P; Foster, J. & Seddon, T. (2020). Graphic Design Rules: 365 Essential Dos and Don’ts. Princeton Architectural Press

Airey, D. (2014). Logo Design Love: A Guide to Creating Iconic Brand Identities. Peachpit Press

Bokhua, G. (2022). Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons. Rockport Publishers

Chaves, N. (2013). La imagen corporativa, teoría y práctica de la identificación institucional. Editoral Gustavo Gili.

Dabner, D.; Stewart, S. & Vickress, A. (2020). Graphic Design School. Thames Hudson

Evamy, M. (2021). Logo, revised edition. Laurence King Publishing

Lupton, E. (2016). Intuição, Ação, Criação, Graphic Design Thinking. Editoral Gustavo Gili.

Muller, J. & Wiedemann, J. (2022). Logo Beginnings. Taschen

Wheeler, A. (2019). Design de Identidade da Marca. Bookman