Innovation and Product Development

Not applicable

The following teaching-learning methodologies will be used:
1. Expository, using audiovisual means to explain the syllabus;
2. Activates, through the resolution and discussion of practical cases.

It is expected that, at the end of the curricular unit, the student will be able to:
(1) Identify the latest concepts regarding trends in innovation and creativity in companies and organizations;
(2) Develop successful methodologies, applying innovatively based models;
(3) Assess the impact an innovative product will have on the market;
(4) Test and plan the launch of an innovative product.

(1) The concept of Innovation
– Types of Innovation
– Innovation versus Invention
– Innovation and economic growth
– Innovation typologies and classifications

(2) How to innovate
– Attitude
– Where to look for Innovations
– Types of innovations
– Solutions
– Alternatives

(3) Innovation planning
– Innovation and markets
– Consumption patterns
– Diffusion of Innovation
– Technology life cycle

(4) Strategy for Innovation
– Capabilities, networks, and platforms
– Planning
– Competitive strategy
– Competitive environment
– Launch and continuous improvement

• - Group work - 50.0%
• - Test - 50.0%

• - Exam - 100.0%

NAO

Christensen, M., Raynor, M., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 9(12), 44–53.
Druker, P. F., Collins, J., Kotler, P., Kouzes, J., Rodin, J., Rangan, V., & Hesselbein, F. (1998). The five most important questions. Elsevier.
Evanschitzky, H., Eisend, M., Calantone, R. J., & Jiang, Y. (2012). Success factors of product innovation: An updated meta-analysis. Journal of Product Innovation Management, 29(1994), 21–37. https://doi.org/10.1111/j.1540-5885.2012.00964.x
Kelley, T., & Littman, J. (2016). The ten faces of innovation. Profile Books.
Lee, S., Park, G., Yoon, B., & Park, J. (2010). Open innovation in SMEs — An intermediated network model. Research Policy, 39(2), 290–300. https://doi.org/10.1016/j.respol.2009.12.009
Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57–67. https://doi.org/10.1016/j.bushor.2014.09.001
Sá, J., Olá, F., Pereira, M., & Borges, E. (2015). Como inovar. Vida Económica.
Sarkar, S. (2014). Empreendedorismo e inovação (3a ed.). Escolar editora.
Tidd, J., & Bessant, J. (2015). Gestão da inovação (5a ed.). Bookman Editora.
Trott, P. (2012). Gestão da Inovação e Desenvolvimento de Novos Produtos. Bookman.