Innovation and Products Development

N/A

The teaching methodology focuses on theoretical exposition in class, complemented with illustrative examples of a practical nature and, where possible, using examples from concrete business life. Development of practical group and individual work.

It is expected that, at the end of the curricular unit, the student will be able to:

(1) Identify the latest concepts regarding trends in innovation and creativity in companies and organizations;

(2) Develop successful methodologies, applying innovatively based models;

(3) Assess the impact an innovative product will have on the market;

(4) Test and plan the launch of an innovative product.

(1) The concept of Innovation

– Types of Innovation

– Innovation versus Invention

– Innovation and economic growth

– Innovation typologies and classifications

(2) How to innovate

– Attitude

– Where to look for Innovations

– Types of innovations

– Solutions

– Alternatives

(3) Innovation planning

– Innovation and markets

– Consumption patterns

– Diffusion of Innovation

– Technology life cycle

(4) Strategy for Innovation

– Capabilities, networks, and platforms

– Planning

– Competitive strategy

– Competitive environment

– Launch and continuous improvement

• - Test - 50.0%
• - Group work - 50.0%

• - Exam - 100.0%

NAO

Christensen, M., Raynor, M., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 9(12), 44–53.

Druker, P. F., Collins, J., Kotler, P., Kouzes, J., Rodin, J., Rangan, V., & Hesselbein, F. (1998). The five most important questions. Elsevier.

Evanschitzky, H., Eisend, M., Calantone, R. J., & Jiang, Y. (2012). Success factors of product innovation: An updated meta-analysis. Journal of Product Innovation Management, 29(1994), 21–37. https://doi.org/10.1111/j.1540-5885.2012.00964.x

Kelley, T., & Littman, J. (2016). The ten faces of innovation. Profile Books.

Lee, S., Park, G., Yoon, B., & Park, J. (2010). Open innovation in SMEs — An intermediated network model. Research Policy, 39(2), 290–300. https://doi.org/10.1016/j.respol.2009.12.009

Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57–67. https://doi.org/10.1016/j.bushor.2014.09.001