Learning Results
This course seeks to deepen the concepts taught in the discipline of Microeconomics.
It is intended that the student understands the formation of consumer choice, when you have different tastes in multi-period, in the context of uncertainty and limitations of their choices.
It is aimed that the student understands the pricing with market segmentation and product differentiation.
Finally, it is intended that the student obtain analytical expertise in microeconomic terms, enabling it to make better decisions in solving the problems that encounter in his business as a manager.
Program
1. Introduction
2. The information economy and consumer tastes
– Information economy
– Altruistic preferences
– Strategic role of preferences
– Different tastes
– Amounts of tastes
3. Limitations of consumer behavior
– Irreversible costs
– Monetary cost verse opportunity cost
– Choice under uncertainty
– Biases
– Difficulty of choosing
4. Monopoly
– Causes of Monopoly
– The profit maximization
– Market segmentation and price discrimination
Categories segmentation
Types of price discrimination –
The loss of efficiency of Monopoly
5. Imperfect Competition
– Introduction to Game Theory
– Oligopoly
The Cournot Model
The Model Strackelberg
The Bertrand Model
– Monopolistic Competition
The model Chamberlin Spatial differentiation
– Product differentiation Publicity
Models of horizontal differentiation
Internship(s)
NAO
Bibliography
Frank, R.(2006), “Microeconomia e Comportamento”, McGraw-Hill, 6ª edição.
Frank, R.(2010), “Microeconomics and Behavior”, McGraw-Hill, eighth edition
Mankiw, G. (2006) “Principles of Microeconomics”, South-Western College Pub; Fourth edition
Varian, H.(2005), “Intermediate Microeconomics: A Modern Approach”, W. W. Norton & Company, Seventh edition.