Base Knowledge
N/A
Teaching Methodologies
The theoretical-practical classes will be explored based on expository and interrogative methods, encouraging self-training in the various fields of tourism market analysis. To obtain approval (minimum score of 10 marks), students must choose one of the following assessment methods:
1) Exam
Assessment by final exam consists in the completion of a single written test of knowledge (100%), to be held in the respective assessment periods.
2) Continuous/periodic assessment
The continuous/periodic assessment results from the following assessment parameters
a) completion of a written and individual test of knowledge (50%); b) completion of a practical project in group, which should be presented / defended orally (35%), whose weighting is divided into written component (25%) and oral component (10%); c) completion of exercises during classes (15%).
Learning Results
With this Course Unit, it is intended that students acquire solid knowledge about the main source markets of tourists to Portugal. Considering the growing economic importance that the tourism sector has been assuming in Portugal, it is essential to provide students with skills that enable them to interpret trends in global tourism demand and to recognize the strategic tourism markets for Portugal, as well as to identify opportunities and challenges in developing and attracting new markets. The learning objectives are therefore
– Recognise the strategic tourism markets for Portugal and their development dynamics
– Understand the behaviour and profile of outbound tourism markets to Portugal
– Identify opportunities for the development of new tourism markets
– Identify Portugal’s competitive capacity regarding the characteristics of the issuing markets
– Understand the behaviour of the domestic tourism market
Program
1. Conceptual framework
1.1 Review of the main concepts and indicators in the study of tourism markets
National and international information sources
2. Structural analysis of a tourism market: the case of the domestic market
2.1 Importance and dimension
2.2 General characterization
2.3 Profile and behaviour
3. Analysis of outbound tourism markets to Portugal 3.1.
General characterization of the main tourist markets 3.1.1.
Main macroeconomic indicators 3.1.2.
3.1.2 Tourism arrivals (inbound flows) 3.1.3 Tourism departures
Tourist departures (outbound flows) 3.1.4.
3.1.4 Tourism expenditure (total and by component) 3.2.
3.2 Performance of the main tourist markets in Portugal
3.2.1 Flow evolution
Demand profile and behaviour 3.2.3.
Tourism demand by region 3.2.4.
Distribution Channels 3.2.5.
3.2.5. evolution prospects
3.3 Growth trends and prospects
Curricular Unit Teachers
Grading Methods
- - Individual and/or Group Work - 35.0%
- - Attendance and Participation - 15.0%
- - Frequency - 50.0%
- - Exam - 100.0%
Internship(s)
NAO
Bibliography
ETC – European Travel Comission (April, 2022). Monitoring sentiment for domestic and intra-european travel – WAVE 11 | 2022. https://etc-corporate.org/reports/monitoring-sentiment-for-domestic-and-intra-european-travel-wave-11/
Gallego, I., Font, X. & González-Rodríguez, M. R. (2022). The impact of COVID-19 on European tourists’ attitudes to air travel and the consequences for tourist destination evoked set formation. Tourism Management Perspectives, 41 (2022), 1-11. https://doi.org/10.1016/j.tmp.2022.100945
Turismo de Portugal (May, 2021). Fluxos turísticos para Portugal. https://travelbi.turismodeportugal.pt/mercados/
Williams, N. L., Wassler, P., & Ferdinand, N. (2022). Tourism and the COVID-(Mis) infodemic. Journal of Travel Research, 61(1), 214–218. https://doi.org/10.1177/0047287520981135