Visual Culture

N/A

In this course, there will be basically two methodological frameworks: exposure of contents with demonstration/ illustration and resolution of exercises in which students will have the opportunity to apply their knowledge. The assessment will be done through the completion of 1. a summative test quoted for 14 points, 2. one exercise of visual analysis quoted for 5 points

1. Understand the theoretical approaches (coming from psychology, neuroscience, sociology, semiology / semiotics, history, psychoanalysis, theories of communication and media) that explain our relationship with images / 2. Understand the role of images in the system of social production and reproduction. / 3. Analyse the ways of conceptualizing the world and of cognitive development operated by images/ 4. Value and appreciatte critically the mutations occurring in the images and look over the years, with particular focus on the post-photographic era, implemented by digital technology./ 5. Recognize the topological, stylistic and rhetorical rules that are used in pictures/ 6. Recognize the functional areas of developing images and of jobs linked to them. / 7. Apply some notions of proxemic communication to art, advertising and propaganda pictures

1. Etymology and fiundamental brands in image/ 2. The plurality of images and visual / 3. Criteria for the classification of images / 4. The utopian character of a “Picture Theory” / 5. Characteristics of visual perception: the teachings of Gestalt theory and Neuroscience / 6.The crossings with Computational Theory of Communication and its willingness to tame visual communication / 7. Semiology (School of Paris), Semiotics (Peirce),  Socio-Semiotics (M. Halliday) and Cognitive Semiotics/ 8. The issues of Mediology/ 9. The contribution of Cultural Studies and Critical Theory / 10. The psychoanalytic approach / 11. Effects of electronic imagery

• - Exam - 100.0%

• - Visual Analysis Exercise - 30.0%
• - Frequency - 70.0%

NAO

CALADO, Isabel (2017).A Reconquista do invisível pelas imagens: uma história que não se repete. Comunicação Pública, vol12 nº22.

URL: http://cp.revues.org/1368 ISSN: 2183-2269.

CALADO, Isabel (2012) .Misturas nas imagens: algumas propostas de (des)arrumação. Media & Jornalismo. Nº 20: Primavera/Verão. Centro de Investigação Media e Jornalismo

CALADO, Isabel (2010).A imagem sob o signo da fabricação: materialidade e técnicas na modelação da arte e da cultura. Estudos do Século XX, nº10.

CALADO, Isabel (2010). Ícone. In Dicionário Crítico de Arte, Imagem, Linguagem e Cultura [aplicação interactiva do Museu do Côa – www.arte-coa.pt].

CALADO, Isabel (2008). A Crise das Imagens. Estudos do Século XX, nº8

CALADO, Isabel (1994).A utilização educativa das imagens. Porto: Porto Editora. KRESS, Gunther; VAN LEEUWEN, Theo (1996) – Reading images. Londres:Routledge.