Workshop: Interactive Media

N/A

The teaching methodology includes theoretical and practical classes, with the explanation of concepts and case analysis, and practical classes, where students will create interactive content for the media.

Continuous evaluation:

In-person participation: Students are evaluated for their participation in class work.

Written test: 35% of the grade.

Individual work: Planning and production, mostly in class, of interactive digital content (65% of the grade).

Exam assessment:

Written test (40%)

Technical test (60%): Digital interactive content.

All assessment types and components have a minimum grade of 7.5. If not achieved, the final designation is NRC.  

To know the interactive dimension of the media
To distinguish the types of interactivity, their application and complementarity
To identify interactive capabilities in the traditional media, the digital media and in the social
To acquire planning skills interactive contents for the media in the hybrid media ecosystem
To acquire producing skills for interactive contents for the media in the hybrid media ecosystem

1. Media and interactivity – conceptual definition
2. Types of interactivity
3. Interactivity in the traditional media and in the digital media
4. Produsers in the hybrid media ecosystem
5. Planning and designing interactive contents for digital media in the hybrid media ecosystem

• - Individual and/or Group Work - 65.0%
• - Frequency - 35.0%

• - Written Component - 40.0%
• - Practical Component - 60.0%

NAO

Bruns, A. (2008) The Future Is User-Led: The Path towards Widespread
Produsage. Fibreculture Journal.
Chadwick, A. (2017), The Hybrid Media System: Politics and Power: Oxford University Press.
Cover, R. (2006), Audience inter/active: Interactive media, narrative control & reconceiving audience history, New Media & Society.
Deuze, M. (2003), The web and its journalisms: considering the consequences of different types of newsmedia online, New Media & Society.
Jenkins, H. (2002), Interactive Audiences? in D. Harries (ed.) The New Media Book, London, British Film Institute.
Jenkins, H., (2006), Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
Meyer, S. R. (2021), Interactive Storytelling for the Screen. Routledge.
Kiousis, S. (2002), Interactivity: a concept explication, New Media & Society.
Rost, A. (2014), Interatividade: Definições, estudos e tendências, in J. Canavilhas (org.) Webjornalismo: 7 caraterísticas que marcam a diferença: Labcom.