Postgraduate Degree in Digital Communication

The objective of the digital communication course is to equip students with the knowledge and skills required for the design and implementation of digital communication strategies in a variety of professional contexts. The training structure encompasses an analysis of the contextual changes, at a societal and technological level, that have occurred in recent times, and their impact on the field of communication, particularly that of a digital nature. The course is based on the identification, knowledge and subsequent application of content and digital and interactive tools, with a view to creating effective and strategically appropriate content.

Candidates for admission to the programme must meet one of two criteria:
a) Graduates who are employed or intend to pursue employment in fields related to the programme.
b) Professionals who do not hold a degree but are employed or intend to pursue employment in fields related to the programme.

The target audience for this course includes journalists and communication managers (institutional, corporate or brand), who have specific responsibilities related to digital communication.
It is also suitable for individuals engaged in activities related to communication and cultural sciences, marketing, and other fields that seek to integrate the skills developed in the course with their professional responsibilities.

Portuguese

Upon completion of the course, students should be able to demonstrate the following competencies: – To gain an understanding of the impact of digitalisation on the activities of communications professionals;
– To gain an understanding of the importance of social media in establishing and deepening communication relationships between individuals, communities, brands and organisations;
– To be able to design and develop content for different digital media, including social media;
– To be able to know, analyse and apply performance indicators, in order to improve the results of digital communication actions;