Base Knowledge
N/A
Teaching Methodologies
The syllabus will be developed using:
i) theoretical-practical sessions, with an initial expository component and analysis in the discussion of contents and pathways associated with Organisational Social Responsibility, as well as its strategic application in all areas of Organisational Communication.
ii) applied discussion sessions with the possibility of discussing the concepts acquired, particularly in terms of developing practical application and planning skills, using case studies.
Learning Results
1. Identify the main stages of the modern era of organisational social responsibility;
2. Locate today’s main challenges, namely the realisation of the Sustainable Development Goals;
3. Explain the ethical issues involved in organisational communication;
4. Demonstrate the link between organisational culture, the organisation’s strategic guidelines and social responsibility policy;
5. Implement a diagnosis of the organisation’s social responsibility;
6. Select proposals for action in the different areas of intervention in organisational communication, as a result of the diagnosis.
Program
1. The content of Organisational/Corporate Social Responsibility (CSR)
1.1 Personal ethics, business ethics and CSR
1.2 Foundations and path of CSR
1.3 The guidelines, content, and strategic relevance of CSR
1.4 Diagnostic tools for Corporate Social Responsibility Practices
2. Organisational Communication and CSR: perspectives for strategic action
2.1 Public Relations and CSR guidelines
2.2 Internal Communication and CSR guidelines
2.3 Social responsibility and organisational culture
2.4. The influences of CSR on human asset management, internal CSR guidelines and the promotion of human assets
Grading Methods
- - Exam - 100.0%
- - 1 (one) written test at the end of the semester - 50.0%
- - 4 (four) individual or group assignments carried out exclusively in class - 50.0%
Internship(s)
NAO
Bibliography
Carroll, A. B. (2021). Corporate Social Responsibility: Perspectives on the CSR Construct’s Development and Future. Business & Society, 60(6), 1258-1278. https://doi.org/10.1177/00076503211001765
Du, S., Bhattacharya, C., & Sen, S. (2010). Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews, Vol 12(1), 8-19.
Latapi, M, Davidsdottir, B. & Johannsdottir L. (2019). A literature review of the history and evolution of corporate social responsibility. International Journal of Corporate Social Responsibility, 4.1, 23 págs.
Viererbl, B. & Koch, T. (2022). The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company’s social responsibility. Public Relations Review, 48(2022), 1-9. https://doi.org/10.1016/j.pubrev.2021.102134