Projeto

The student develops the project in close coordination with the supervisor and co-supervisor, if any.

1. Apply theoretical, methodological, and practical knowledge, which allow the identification of problems and the construction of relevant and innovative solutions in the areas of Marketing and Communication;

2. Conceive, plan, and produce scientifically grounded and rigorous work, in the form of a project, which aims at diagnosing an identified problematic situation, studying a new problem, or applying methods and tools to solve an organization’s problematic situation.

– Description of the organization and identification of the organizational problem

– Theoretical framework

– Methodology

– Project description

– Results

– Critical reflection and conclusions