Base Knowledge
N/A
Teaching Methodologies
The student develops the dissertation in close coordination with the supervisor and co-supervisor, if any.
Learning Results
1. Apply theoretical, methodological, and practical knowledge, which allow the identification of problems and the construction of relevant and innovative solutions in the areas of Marketing and Communication;
2. Conceive, plan, and produce scientifically grounded and rigorous work, in the form of a dissertation, which aims to deepen the study of a current and relevant theme in the areas of study.
Program
– Research problem
– Theoretical framework
– Methodology
– Results
– Analysis and discussion of results and conclusions
Grading Methods
Dissertation
- - Submission of a dissertation and oral presentation and public discussion before a jury. - 100.0%
Internship(s)
NAO
Bibliography
Bibliografia específica a cada tema da dissertação.