Base Knowledge
N/A
Teaching Methodologies
The student develops the internship in close coordination with the supervisor and co-supervisor, if any. The internship is also accompanied by a supervisor from the host entity.
Learning Results
1. Apply theoretical, methodological, and practical knowledge, which allow the identification of problems and the construction of relevant and innovative solutions in the areas of Marketing and Communication;
2. Conceive, plan, and produce scientifically grounded and rigorous work, in the form of internship, which aims to integrate the student into an organizational context, including a study of diagnosis or resolution of identified problems, with a relevant contribution to the organization.
Program
– Description of the organization and contextualization of the intervention
– Theoretical framework
– Methodology
– Description of activities
– Results
– Critical reflection and conclusions
Grading Methods
- - Submission of an internship report and oral presentation and public discussion before a jury. - 100.0%
Internship(s)
SIM
Bibliography
Bibliografia específica a cada tema da dissertação.