Base Knowledge
N/A
Teaching Methodologies
The methodology is divided between face-to-face activities and autonomous activities: thematic seminars on the CU contents; autonomous work of the student for bibliographic research, identification of the research/organizational problem, structuring of the theoretical framework and definition of the work plan.
Learning Results
At the end of the curricular unit, the student is expected to be able to:
a) Distinguish and select qualitative and quantitative research methodologies.
b) Identify areas of interest for the completion of the dissertation, project or internship.
c) Formulate the research problem underlying the dissertation or the organizational problem underlying the project or internship.
d) Structure the theoretical framework appropriate to the research problem or organizational problem.
e) Select quantitative and qualitative data collection techniques.
f) Distinguish and apply techniques of treatment and analysis of quantitative and qualitative data, as well as assess the results obtained.
g) Structure the investigation report.
Program
1. Quantitative research and qualitative research: knowledge construction models.
Quantitative research: survey; scales. Qualitative research: interview; focus group; case study.
2. Quantitative/ qualitative research process: how to structure a research/ intervention/ evaluation project: steps and procedures.
3. Quantitative and qualitative data collection techniques (from your choice to construction and validation).
4. Treatment and analysis of quantitative data based on specific software.
Factor Analysis. Principal Components Analysis. Multiple Linear Regression Analysis. Cluster Analysis. Structural Equation Models.
5. Treatment and analysis of qualitative data based on specific software.
Content analysis. Thematic analysis.
6. Investigation report.
Grading Methods
- - Seminar work, including oral presentation and defense - 60.0%
- - Exam - 40.0%
- - Seminar work, including oral presentation and defense - 60.0%
- - Tests - 40.0%
Internship(s)
NAO
Bibliography
Bell, E., Harley, B., & Bryman, A. (2022). Business Research Methods (6th ed.). Oxford University Press.
Braun, V., & Clarke, V. (2013). Successful Qualitative Research: A Practical Guide for Beginners. SAGE Publications.
Hair, J. F., Black, W., Babin, B., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Cengage Learning.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). SAGE Publications.
Malhotra, N. (2019). Pesquisa de Marketing: Uma Orientação Aplicada (7.ª ed.). Bookman.
Marôco, J. (2021). Análise de Equações Estruturais: Fundamentos teóricos, software & aplicações (3.ª ed.). ReportNumber.
Marôco, J. (2021). Análise Estatística com o SPSS Statistics (8.ª ed.). ReportNumber.
Silverman, D. (Ed.). (2021). Qualitative Research (5th ed.). SAGE Publications.