Marketing e Sustentabilidade

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In this curricular unit the following teaching methodologies are used:

1) Verbal methodologies (saying), making use of the pedagogical resources: exhibition, explanation, and dialogue;

2) Intuitive methodologies (show), using the following teaching resources: demonstration, audiovisuals and written texts;

3) Active methodologies (doing), using the following pedagogical resources: group work.

A. Understand and relate the Sustainable Development Goals (SDG) to the activities of companies and institutions;
B. Associate the role of marketing with the development of a more sustainable society and economy;

C. Analyze and develop marketing strategies and actions that promote greater local and global sustainability;

D. Demonstrate and explain how sustainable marketing meets the expectations of stakeholders and, in particular, consumers;E. Develop a positive attitude towards reading and interpreting technical and scientific texts;

F. Promote research and applied work, solve problems and identify resolution strategies.

1. Introdução ao conceito de sustentabilidade e aos ODS

2. A importância da questão ambiental

3. A sustentabilidade como assinatura do marketing e das marcas

4. Tendências setoriais e pressão da opinião pública nos processos de decisão

5. Marketing mix adaptado às exigências da sustentabilidade

6. Modelos de análise e avaliação de desempenho das políticas de sustentabilidade

7. A sustentabilidade como fonte de oportunidades de negócio

• - Group work - 50.0%
• - Individual written test - 50.0%

• - Individual written exam - 100.0%

NAO