Base Knowledge
N/A
Teaching Methodologies
In this course, the following teaching methodologies will be used:
1) Expository, using audiovisual aids to explain the syllabus;
2) Active, through the analysis and resolution of proposed practical cases;3) Collaborative, by carrying out group projects.
Learning Results
It is expected that, at the end of the course, the student will be able to:
a) analyze and interpret the different aspects of the concept of innovation to develop an integrated and multifaceted understanding ofinnovation;
b) apply analytical and creative skills, stimulating critical thinking and the ability to solve problems in an innovative way;
c) develop plans and manage innovation projects to ensure the successful implementation of innovative initiatives;
d) develop and implement innovation strategies to respond to emerging challenges in dynamic environments.
Program
1. The Concept of Innovation
1.1. Types of Innovation
1.2. Innovation versus Invention
1.3. Innovation and Economic Growth
1.4. Typologies and Classifications of Innovation
2. How to Innovate
2.1. Attitude
2.2. Where to Look for Innovations
2.3. Types of Innovations
2.4. Solutions
2.5. Alternatives
3. Planning for Innovation
3.1. Innovation and Markets
3.2. Consumption Patterns
3.3. Diffusion of Innovation
4. Strategy for Innovation
4.1. Capabilities, Networks, and Platforms
4.2. Planning of an innovative product
4.3. Management of a portfolio of innovative products
4.4. Launch and Continuous Improvement of innovative products
Grading Methods
- - Group project - 50.0%
- - Individual exam - 50.0%
- - Individual exam - 100.0%
Internship(s)
NAO
Bibliography
Castaneda, D., & Cuellar, S. (2020). Knowledge sharing and innovation: A systematic review. Knowledge and Process Management, 27(3), 159–173. https://doi.org/10.1002/kpm.1637
Marion, T., & Fixson, S. (2021). The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development*. Journal of Product Innovation Management, 38(1), 192–215.
https://doi.org/10.1111/jpim.12547
Pratono, A. (2022). The strategic innovation under information technological turbulence: the role of organisational resilience in competitive advantage. Competitiveness Review: An International Business Journal, 32(3), 475–491. https://doi.org/10.1108/CR-03-2021-0046 Tidd, J., & Bessant, J. (2015). Gestão da inovação (5th ed.). Bookman Editora.