Tourism Business Management

Non applicable

This course lecture methodology is a combination of the active method and the discovery method. As a result, classes will be theoretical and theoretical-practical to encourage an active and participating role for students and motivate their interaction in the classroom, allowing knowledge acquisition and dynamic development of capabilities and skills.

1. Promote in depth awareness about the evolution of hospitality business, supporting students with its strategic importance in the context of natural heritage and ecotourism;

2. Provide students with the necessary theoretical information to understand the structure and functional organization of a tourist unit, namely the interconnection of various operational areas;

3. Provide the practical tools that allow students to identify the operating cycle and operating principles of the departments of accommodation and F&B and apply the management processes of the control system.

1. Tourism units as tourism products of regional development: Worldwide hospitality trends with local application; Types of tourist units in Portugal; Rural Tourism units (TER) and experiences tourism; Legal framework for tourist units in Portugal

2. Strategic management of tourism units within the scope of natural heritage and ecotourism: The qualification of nature tourism for tourist units; Hotel business definition and development of thematic packages

3. Models of departmental management and control in tourist units. Structural and functional organization; Housing management; F&B Management

• - Written test - 100.0%

• - Written report (25%) with oral presentation (10%) - 35.0%
• - Written tests - 50.0%
• - Class exercises - 15.0%

NAO