Creation and Management of Tourism Products

Non applicable

The teaching methodologies used can be divided into the following activities: – theoretical-practical lectures in order to provide students with the concepts considered essential for learning and creative construction; – Analysis and discussion of case studies about key tourism products in the classroom, -Development of the work group to be presented in the classroom -Study visits, if possible – Tutorial guidance sessions aimed at monitoring and supervising the work developed by students

1. To understand the concepts of tourism product and destination tourism; 2. To know the main characteristics of tourism products; 3. To acknowledge the strategic tourism products in Portugal; 4. To identify opportunities and challenges in developing new tourism products, specially in the field of ecotourism and natural heritage; 5. To identify the competitive ability of Portugal for the development of tourist products based on natural heritage; 6. To identify tourism products capable of satisfying the needs of consumers; 7. To understand the issues underlying the development of the Acessible Tourism; 8. To propose alternative and innovative forms of tourism products in order to value the endogenous resources of territories, promoting the tourism sustainable development

1. Introduction: Concept, components and characteristics of the tourism product; Tourism product life cycle

2. Lines of Strategic Development for Tourism in Portugal

3. Conceptual framework, developments, trends and analysis of actual and potential supply in Portugal for the following tourism products: Nature Tourism / Ecotourism; Health & Wellness Tourism; Sport Tourism: Golf & Nautic Tourism; Cultural Tourism and Religious Tourism; Business Tourism

4. Accessible Tourism: Conceptualization and Scope; The systemic view of tourism destinations accessibility; Accessible tourism and the sustainable tourism paradigm

• - Written test - 100.0%

• - Group work - 50.0%
• - Participation and interest in class - 10.0%
• - Written tests - 40.0%

NAO