Learning Results
• To analyze innovation as an interactive and dynamic process.
• To discuss the innovation context of national and competitive nature considering the actual society and economy based on knowledge.
• To introduce innovation as a strategy focusing different alternatives for a firm to have access to technology and innovation.
• To characterize the development process of new products and brand management.
• To understand different ways of protecting intellectual property and funding mechanisms of R&D and innovation.
• To identify cultural characteristics of the innovative firm.
Skills to be acquired:
To describe the innovation process
To carry out technological auditing
To distinguish different innovation ways and strategies
Program
1- Innovation and process management
2- National and competitive context of innovation
3- Strategic management of innovation
4- New product development and brand management
5- Intellectual property and its protection
6- Marketing and new product development
7- Funding innovation
8- The innovative firm’s culture
Curricular Unit Teachers
Isabel Cristina Costa de Almeida GomesInternship(s)
NAO
Bibliography
Trott, Paul (2008) “Innovation Management and New Product Development”, 4ª ED, Pearson.
Tidd, J., Bessant, J. e Pavitt, K. (2003), Gestão da Inovação – Integração das mudanças tecnológicas, de mercado e
organizacionais, Monitor, Lisboa.
Takahashi, S. e Takahashi, V. P. (2007) Gestão de Inovação de Produtos, Campus, Rio de Janeiro.
Neves, Eurico (1997), “Inovar sem risco”, editorial Presença, Lisboa.
Dantas, J. (2001), “Gestão da Inovação”, Vida Económica, Porto. (*)
Marques, J. P. C. (1998) “A Cooperação Universidade-Indústria e a Inovação Científica e Tecnológica: O Caso da
Universidade de Coimbra”, Almedina, Coimbra. (*)
Ribault, Jean-Michel, Martinet, Bruno e Lebidois, Daniel (1995), A Gestão das Tecnologias, 1º Edição, Lisboa,
Publicações Dom Quixote.