Course Objectives
The bachelor degree in marketing and international business (M & NI) places its emphasis on professional
training geared to the market of transational goods. Labor markets are the preferred industry of new technologies, companies related to health services and even companies that are organized on a global scale or are partners in international networks.
Access Conditions
The information provided does not exempt the consultation to the page of the General Directorate of Higher Education (DGES) and / or the page of the Candidates. Consult DGES website and Candidates
Professional Outlets
Coordination of Marketing and Communication Offices
Coordination of External and International Relations Offices
International Business Management
Commercial management
Learning Language
Portuguese Language.
Learning Objectives
We seek to give our graduates an effective response to two types of fundamental needs: (1) improving skills in specific areas of marketing and international business, which will improve the positioning in the labor market, (2) strengthening their own personnel skills, which could enhance the release of the careers of their subjects, particularly in the areas of communication, strategy and negotiation.
Access to Superior Studies
The graduate degree allows the students to apply for Post-graduate
Course Coordinators
Tronco comum
| Curricular Unit | Code | ECTS | Period |
| Business English I | 51000791 | 5 | 1st S |
| Introduction to Accounting and Finance | 50004085 | 5 | 1st S |
| Law Framework of the Company Activity | 50004068 | 5 | 1st S |
| Principles of Macroeconomics | 50004079 | 5 | 1st S |
| Quantitative Methods Applied to Business Sciences | 50004096 | 5 | 1st S |
| Social Sciences Methodology | 50004057 | 5 | 1st S |
| Computer Applications for Management | 51000827 | 4 | 2nd S |
| Consumer Behaviour | 50006959 | 5 | 2nd S |
| Fiscal Law and Procedural Fiscal Law | 51000805 | 6 | 2nd S |
| Human Resource Management | 50001221 | 4 | 2nd S |
| Marketing Principles | 51000816 | 6 | 2nd S |
| Principles of Corporate Management | 50004120 | 5 | 2nd S |
| Curricular Unit | Code | ECTS | Period |
| Business English II | 51000838 | 5 | 1st S |
| Financial Mathematics | 50004224 | 5 | 1st S |
| Integrated Marketing Communications | 50007109 | 5 | 1st S |
| Marketing Planning and Control | 50007073 | 5 | 1st S |
| Statistics | 50007191 | 5 | 1st S |
| Strategic Marketing | 50007152 | 5 | 1st S |
| Distribution and Retail Marketing | 50007247 | 5 | 2nd S |
| Innovation Management and New Product Development | 50007270 | 5 | 2nd S |
| International Finance | 50007461 | 5 | 2nd S |
| International Marketing | 50001358 | 5 | 2nd S |
| Services Marketing | 51000890 | 5 | 2nd S |
| Curricular Unit | Code | ECTS | Period |
| B2B Marketing | 50007393 | 5 | 2nd S |
| Social Marketing | 50007530 | 5 | 2nd S |
| Curricular Unit | Code | ECTS | Period |
| International Business Management | 50007439 | 5 | 1st S |
| International Logistics | 50007483 | 5 | 1st S |
| Marketing Game | 50007494 | 5 | 1st S |
| Market Research | 50001077 | 4 | 1st S |
| Principles of International Taxation | 51000849 | 5 | 1st S |
| Relationship Marketing | 51000851 | 6 | 1st S |
| ENTREPRENEURSHIP | 50007524 | 5 | 2nd S |
| Ethics and Professional Duties | 51000873 | 5 | 2nd S |
| International Economics | 50007513 | 5 | 2nd S |
| Internship | 51000862 | 6 | 2nd S |
| Web marketing and e-commerce | 50007450 | 5 | 2nd S |
| Curricular Unit | Code | ECTS | Period |
| Datamining for CRM | 51000884 | 4 | 2nd S |
| Forecasting Methods | 50001040 | 4 | 2nd S |