Learning Results
• Introduce Innovation and Creativity from two general angles: while business and management practice and
as key drivers of competitiveness in an era of globalization;
• Training professionals committed and responsive to changing market demands and sensitizing them to the
importance and urgency of innovation and creativity in the development and exploration of new opportunities
• Provide the students with knowledge related to the innovation process, aligning the culture, people and
organization in a creative environment.
Skills to be acquired:
• analyze problems of innovation and technology
• implement creativity techniques and idea generation
• conduct technological audits
• undertake a new business
Program
1 – The Innovation Challenge
2 – The National and Competitive Context of Innovation
3 – Innovation and Entrepreneurship
4 – Creativity and Idea Generation
5 – The Management of Innovation
6 – Innovation and Action
Internship(s)
NAO
Bibliography
Trott, Paul (2008) “Innovation Management and New Product Development”, 4ª ED, Pearson. (*) (*)Tidd, J.,
Bessant, J. e Pavitt, K. (2003), Gestão da Inovação – Integração das mudanças tecnológicas, de mercado e
organizacionais, Monitor, Lisboa. (*)
Etzkowitz, H. (2008) The Triple Helix: University – Industry – Government Innovation in action, Routledge, New
York.
Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2005), Entrepreneurship, McGraw-Hill, 6ª Edition, New York. (*)
Marques, J. P. C. (2010) “Incubadoras de empresas e empreendedorismo; A experiência portuguesa”, IAPMEI,
Lisboa. (*)
Marques, J. P. C. (1998) “A Cooperação Universidade-Indústria e a Inovação Científica e Tecnológica: O Caso
da Universidade de Coimbra”, Almedina, Coimbra. (*)
Brandshaw, M. V. e Carrington, P. (Eds) (2009) “Entrepreneurship and its Economic Significance, Behavior and
Effects.”, Nova Science Publishers, Inc, New York.