Learning Results
Provide students with technological skills to analyze, implement and innovate in the business world where
these factors are essential elements of leadership and strategic vision.
Automatic negotiation processes are crucial in a world where e-markets are open 24 hours a day. The analysis
of patterns and structures of these virtual markets is central to the strategy of expansion and business
restructuring. In reality the virtual organizations are forming partnerships in order to optimize their resources
and eliminate borders.
Program
1. Introduction
1.1. Introduction to eBusiness
1.2. Models of e-business
1.3. Electronic Markets
2. Strategy and applications
2.1. Strategy in e-business
2.2. Management of supply chain
2.3. Procurement Management
2.4. Electronic Marketing
2.5. Management of relationship with the client.
3. Development
Internship(s)
NAO
Bibliography
Laudon, K.C. and Traver, C. (2010), E-Commerce: Business, Technology, Society, 6th edition, Prentice Hall.
• Chaffey, Dave, (2007), E-Business and E-Commerce Management, 3rd edition, Prentice Hall.
• Efraim Turban, David King, Judy McKay (2008), Electronic Commerce: A Managerial Perspective, Pearson
Educational International.
• Laudon, J.P. and Laudon, K.C. (2007), Essentials of Business Information Systems, 7th edition, Prentice Hall.
Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition), Efraim Turban, David King, Prentice-Hall, ISBN-13: 978-0132145381.
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Lon Safko, Wiley Desktop Editions, ISBN-13: 978-1118269749.
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, Paul Marsden, Paul Chaney, McGraw-Hill, ISBN-13: 978-0071802024.
E-Commerce 2018, by Kenneth C. Laudon; Carol Guercio Traver, Publisher: Pearson, ISBN: 9780134839516, 2018.
Digital Marketing (6th Edition) by Dave Chaffey (Author), Fiona Ellis-Chadwick (Author), ISBN-13: 978-1292077611, 2016.
E-Business e Economia Digital, Pedro Isaías, Ivo Dias de Sousa, Luísa Cagica Carvalho, Bráulio Alturas ISBN: 978-972-618-909-1, 2017.