Corporate Management

The teaching methodologies use the lecture method, using the projection of slides, as well as deductive and
inductive methods. The methodology also uses educational simulation processes. This means the
teaching/learning process is performed in conditions close to business reality. Students will solve practical cases,
which are similar to situations they will have in their professional life. The assessment integrates a final exam (50%)
and an individual written work (50%).

Provide an overview of organizations and the management in the context of contemporary societies.
Understand the business requirements and their evolution, applying some analytical models.Understand the
marketing origins and meaning.Examine the market of a company. Identify the main variables that can be used to
interact to the market.
Explain the theoretical approach to people leadership and motivation and relate them to the day-to-day of the
organizational life.
Understand and use tools for project management.
Understand the concepts, methods and criteria for the preparation and dissemination of accounting standard
information. Understand the relevance of management accounting to support management decisions. Use
techniques and evaluation models for financial management business.
Plan correctly and timely the corporate financial decisions in short, medium and long term. Prepare the provisional
financial documents. Understand and support investment decisions and funding instruments.

Organizations and management. Management functions and management levels.
Strategic management: analysis, formulation, implementation and control. Marketing and society: creating value,
satisfying needs and improving trade. Markets and segmentation. Marketing-mix.
Human resource management and organizational behavior. Motivation and leadership.
Project Planning and Management. PERT method. CPM method.
Inventory Management. Deterministic models. Stochastic models.
Corporate Finance and Accounting. Accounting Standards – SNC. Sheet dynamics. Study of the accounts. Balance
Sheet. Income Statement. Statement of Changes in Equity. Statement of Cash Flows. Annex.
Financial Management. Instruments, Methods and Techniques. Study of profitability. Study of financial equilibrium.
Financial Planning. Risk analysis.
Economic and Financial Investment Analysis. The cash flow maps. The economic and financial evaluation tools

NAO