Higher Technical Professional Course in Commercial and Marketing Management (Oliveira do Hospital)

The course aims to train professional technicians who, independently or integrated into a team, mastering the appropriate techniques and best practices, are able to plan, organize, coordinate and control the different commercial and marketing activities of an organization.
The course provides fundamental knowledge of technical English, economics, quantitative methods and management information technologies and systems, as well as specialized knowledge of commercial team management, negotiation techniques, consumer behavior, marketing, strategic and operational marketing, business organization and management, commercial and consumer law, international trade, space management, e-commerce, digital marketing, operations management and supply chain and corporate finance.
The course presents a general and scientific training component, a technical training component and a training component in the work context, which is carried out through an internship. It has a duration of 2 years, comprising 120 ECTS, and grants a level 5 Professional Qualification Level (Qualification Level of the National Qualifications Framework and the European Qualification Framework).

Applicants to CTeSP may be:
– Holders of a secondary education course or legally equivalent qualification;
– Students who have been approved in the older-than-23 exams, specially designed to assess the capacity for higher education attendance;
– The holders of a technological specialisation diploma, a higher technician and vocational diploma or a higher education degree, with the purpose of their professional requalification.

Exercise of functions in: Commercial and / or Marketing Departments; Management of Products and Sales Teams; Logistic Activities; Internationalization Activities; Trade and Retail Activities.

Portuguese; English (course of Technical English)

To elaborate marketing research related to the contextual environment (political-legal, economic, socio-cultural, technological and environmental), markets, sectors of activity and competition, resorting to diverse sources of information;
Prepare plans for customer interaction cycles, establishing procedures for their capture, retention and loyalty;
Elaborate the organization’s e-commerce and digital marketing strategy;
Elaborate plans of internationalization of the commercial activities of the organization;
Manage the development strategy, the organization and the animation of the sales space;
To manage after-sales services, ensuring the reception and handling of complaints, as well as other post-sale situations, acting in the solidification of the partnership relationship with the customer, according to the strategic importance of the after-sales service;
Manage strategic and operational marketing activities;
Manage operations and logistics activities of the supply chain;
Manage the company’s business activities in an international context;
Coordinate the market prospect of the organization, using different techniques and sources of information;
Coordinate the sales force of the organization;
Coordinate the procedures necessary to comply with the commercial and consumer legislation in force applicable to the context of the organization;
Coordinate the organization’s global, commercial and marketing performance based on quantitative and qualitative indicators;
Produce reports on the organization’s commercial and marketing performance.

Access to the degrees in Accounting and Administration, in Management, in Management of Bioindustries and in Marketing taught by ESTGOH.