Videoart Workshop

N/A

6.1. Theoretical – oral exposure targeted to the content provided, by using different materials sup-ports;

Laboratory work – application of the content provided;

– Theoretical-practical component – study and presentation of works / productions and their authors;

6.2. The curricular unit can be performed by continuous evaluation or examination mode. The continuous evaluation involves carrying out 3 works Theoretical and practical shall have the following weights: 1st work – 30%; 2nd work – 30%; 3rd work – 40%.

The exam will have a theoretical component, with a weight of 30%, and a practical component, with a weight of 70%.

3.1. To know and understand the works and authors of the video, integrating knowledge about visual, experimental narratives in order to produce, transmit and creatively promote an idea.

3.2. To know the methodology of ideographic project in order to acquire a domain on a terminology about image composition, duration and rhythm.

3.3. To know how to apply different videographic aesthetics according to the desired outcome, whether this conceptual or commercial character. Integrate knowledge about visual narratives, experimental, diachronic and anachronistic as the aim of producing, transmitting and creatively promote an idea.

3.4. Ability to apply special effects using digital techniques.

3.5. Acquisition of knowledge about the promotional video: musical and commercial genre.

3.6. Learn to manipulate and promote the video in different formats, devices and times.

4.1. INTRODUCTION TO THE AUDIOVISUAL DISCOURSE

4.1.1 Theoretical contextualization Audiovisual Media in Contemporary;

4.1.2 Analysis and critical works of cinema and videographers relevant;

4.2. PRODUCTION

4.2.1 Composition image: perspective, shapes, contrast, color, light, camera movements and types of frames;

4.2.2 Use of devices for video and audio production: specifics of a digital video camera, lenses and angles and tripods;

4.3. EFFECTS ON POST-PRODUCTION

4.3.1 Application of standard and special effects in digital editing.

4.3.2 Export formats and resolution of video and sound.

4.4. The PROMOTIONAL VIDEO

4.4.1 Music Video: the representation of an identity through video.

4.4.2 Video advertising: persuasion techniques associated rhythm and assembly.

4.5. PROMOTION AND DISSEMINATION

4.5.1 Video in the context of Internet.

4.5.2 Festivals and events display videographic projects.

• - work - 30.0%
• - work - 40.0%
• - work - 30.0%

• - Theorical component - 30.0%
• - practical component - 70.0%

NAO