The New Brand

Together we build dreams.

Here we tell the story of the Polytechnic of Coimbra’s new brand and identity.
Born from the legacy of the last 40 years, it marks the moment where we affirm our unity. We invite all students, teachers, employees, and friends to embark on this new stage.

Our strength?
Diversity and unity.

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The dream was born 40 years ago.
Today we can consolidate the idea that our strength comes from the universe that unites us: our schools and organic units. Let’s keep on dreaming.

What motivates us is the journey,
the will to continue, the challenge.

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100% inspiration.

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Every day we witness the achievements of all those who live the Polytechnic of Coimbra.
They are our greatest source of inspiration.

We are the result of a journey that
has shaped us, taughted us and transformed us.
Today we are:

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Continuity and
respecting history.

All journeys reach moments of impasse sometimes. Our new brand was no exception, until someone took a long look at history… we soon concluded that the solution had always been in the Polytechnic of Coimbra brand itself.

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But we are
also made of transformation
and change.

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We started from the existing logo.
We changed it, transformed it, and stripped it to its bareessentials to relay the message: a door as the beginning of a new stage and a new path.

The new logo.

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A door
to a universe
of opportunities
and learning.

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Our universe.

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Today we are:

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