Business Management and Entrepreneurship

Non applicable

Expositive component, using audio visual resources and participative strategies, complemented by guided research work. Practical component, with analysis of practical cases, exercises and development of a business plan (in group). The students will be encouraged to participate in seminars/workshops on the themes under study, as well as in competition for entrepreneurship promotion.

1. To know the general aspects of a company and the basic management principals. Understand and connect behavioral theories and organizational structures. Recognize the importance of business ethics and corporate social responsibility.

2. To know and apply marketing principles. Understand the role of marketing to develop the market and the importance of market research. Know and apply the components of a marketing plan.

3. To know and apply the basic principles of stock management and production management.

4. To elaborate the economic-financial diagnosis of a company and propose action measures in function of the obtained results.

5. To learn the concept of entrepreneurship in its multiple aspects and be aware of its relevance in today’s world.

6. To acquire the capacity of identifying, analyzing, and developing strategies for a business idea. Carry out and present a business plan and understand its importance.

1. Introductory concepts. General aspects of a company. Organizational structures. Organizational behavior. Ethics and social responsibility.

2. Marketing: market analysis, strategies of value creation, consumer behavior, segmentation, positioning, marketing mix strategic variables, marketing plan.

3. Stocks management: objectives and importance of stocks creation and management, economic order quantity (EOQ) model, ABC analysis.

4. Production management: production planning, production typologies, principles of total quality management, PERT method.

5. Financial management: functions of the financial manager, financial statements, economic and financial analysis of companies (profitability, activity, financial balance and risk ratios), evaluation.

6. Entrepreneurship: entrepreneurial process, business ideas and opportunities, investment and financing solutions, business plan, investment projects evaluation, formalities to set up a company

• - Written test - 70.0%
• - Practical work (written report 60%, oral discussion 40%) - 30.0%

NAO