Marketing, Commercialization, Regulation and Certification

Not applicable.

The Curricular Unit (CU) is theoretical-practical, with a particular emphasis on research, organisation, and study activities in which students collaborate in groups. A variety of teaching and learning methods and techniques are employed in conjunction:
· Oral presentation of the content necessary for the acquisition of skills in theoretical-practical classes and seminars/lectures with guests, which encourage student participation.
· Flipped Learning;
· Group work;
· Oral presentation, defense, and discussion of the work developed by students.

By the end of the Course Unit, students will be able to:
1. Understand the dynamics of trade in the organic sector, recognizing global trends, opportunities, and challenges.
2. Identify and describe the structure and main actors of the organic food supply chain, from production to the final consumer.
3. Apply methods and techniques to analyze consumer/client profiles, interpret motivations, preferences, and consumption patterns.
4. Develop marketing strategies tailored to organic agriculture, ensuring the integration of regulatory and certification requirements.

1. Historical Background and Potential Advantages of Organic Farming: Key Characteristics.
2. Marketing channels and international regulations: production, import, and export.
3. Institutional role and policies of the European Union and World Trade Organization
4. National regulations, marketing channels, and the structure of the organic product value chain
5. Consumption Overview: Case Studies
6. Examination of the consumer profile for products that are organically produced
7. Theory and application of marketing mix strategies to organic farming products

• - Avaliação 2: Trabalho e apresentação - 60.0%
• - Avaliação 1: teste escrito - 40.0%

• - Avaliação 1: teste escrito - 40.0%
• - Avaliação 2: Trabalho e apresentação - 60.0%

NAO