Business Project

Various teaching and learning methodologies are used. The student’s proposal must be approved by the teacher responsible for the course.
Depending on the subject and type of work to be carried out, a teacher will be assigned to accompany the student throughout the process.
The expository methodology is used to present concepts and methodologies relevant to the written work. Discussion and peer feedback are
also encouraged at various points in the process of monitoring the work, promoting an active and collaborative learning environment.
Workshops are also held on topics considered to be of interest to the projects, or others considered relevant, given the current and future
challenges for the management of organizations.

The specific learning objectives of this curricular unit (CU) are:
O1. Apply technical and scientific knowledge in a specific area of study in the course
O2. Provide contact with research practices
O3. Stimulate critical thinking and creativity
O4. To prepare students for collecting and analyzing relevant information
O5. To develop students’ personal and social skills (soft skills), with the aim of continuous improvement.
It seeks to develop technical, communication, research, organizational and time management skills, autonomy and proactivity, which
prepare students to understand better the context and challenge of organizations, and the demands of research work.

Project work can focus on specific topics in different areas such as marketing, human resources, strategy, finance, operations, among
others, taught on the course.
The Business Project can also take on various forms including:
a) An analysis or application to the reality of a company aimed at integrating and applying the knowledge acquired in different Curricular
Units of the degree.
b) Carrying out a piece of research, a literature review, aimed at compiling, analyzing and synthesizing existing studies on a given topic.
c) Carrying out work associated with creating business ideas, such as a business plan.
There are several stages to this project:
1. Presentation of the Project Proposal
2. Preparation of the Project Report
3. Project presentation and defense

NAO