Principles of Corporate Management

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The course will include theoretical and practical classes, seeking to combine the expository dimension of the subject with the necessary practical example, where the teacher and students will present and discuss the resolution of several exemplary cases in real life.

The purpose of these works is threefold:
i) develop organizations’ real problem-solving skills;
ii) familiarization of the student body with the application of the “Case Method”;
iii) enhance relations with other disciplines.

To speed up the understanding of the syllabus and to make the classes more plesurable, different audiovisual media will be used.

Objectives:

1. It is intended to transmit to students the fundamental concepts of management that allow them to acquire a broad overview of the functioning of companies and the importance of management for success.

2. It is also intended to introduce the student to the management functions that the manager deals with: Planning, Organization, Motivation, Leadership and Control.

3. It is also intended to introduce the student to some critical business functions of any company: Innovation, Marketing, Operations, Human Resources and Finance.

Competencies to be developed by students:

1.Understand the management process and its functions;

2.Understand the importance of innovation, operations, marketing and finance for business success;

3.Understand the central role of people in organizations

Chapter 1. Introduction
1.1 Organizations and Managers
1.2. Concept, Levels and Functions of Management
1.3. Managers’ Roles and Skills
1.4. Management environment
1.5. Corporate Culture
1.6. Evolution of Management Thought

Chpater 2. Management functions
2.1. Planning
2.2. Organization
2.3. Motivation
2.4. Leadership
2.5. Control

Chapter 3. Business functions:
3.1. Innovation
3.2. Marketing
3.3. Human Resources.
3.4. Finance
3.5. Operations

NAO