Teaching Methodologies
The curricular unit will work with theoretical-practical classes, seeking to combine the expository dimension of the themes with the
necessary practical exemplification, where the teacher and students will present and discuss the resolution of several real-life exemplary
cases. To accelerate the understanding of the subjects and make the exhibitions more attractive, various audiovisual media will be used.
Contact with real cases is also promoted through contact with companies where information is collected and analyzed on the topics taught
and discussed in the classroom.
Learning Results
The aim is for students to know the fundamental concepts of management, to acquire a global vision of what a company is and how it
works, the role of management and the tools necessary for its success. They should understand how a company can interact with its
external environment and how this can affect its future development. At the end, students should be able to:
O1. Describe the organizational environment
O2. Know the main approaches to management
O3. Describe the functions of management and understand the dynamics of the management process
O4. List and describe the main forms a company can adopt
O5. Understand the fundamentals behind human behaviour in organizations
O6. Identify and characterize critical business functions
O7. Apply concepts and tools that fall within the scope of the various functions
O8. Describe different types of strategies and apply strategic analysis and control tools
Program
1. Introduction to Management, Managers and Organizations
1.1 Fundamentals of management
1.2 Globalization and internationalization
1.3 Ethics, Corporate Social Responsibility and Sustainability
I.4 Evolution of management thinking
2. Management functions
2.1 Planning and Strategy
2.1.1 Fundamentals of the planning process
2.1.2 Fundamentals of decision-making
2.2. Organization
2.2.1 Fundamentals of the organizational process
2.2.2 Structural dimensions and formats
2.3 Management (Motivating, Leading and Communicating)
3.3.1 Motivation
3.3.2 Leadership
3.3.3 Communication and Organizational Culture
2.4 Control
3. Organizational Functions
3.1 Innovation
3.2 Marketing
3.3 Human Resources Management
3.4 Other Organizational Functions
4. Integration: Strategy
Internship(s)
NAO
Bibliography
Boddy, D. (2020). Management: using practice and theory to develop skills. Pearson, 8th Edition.
Donnely, J.; Gibson, J. e Ivancevich, John (2000). Administração – Princípios de Gestão Empresarial. McGraw-Hill, 10ª ed.
Ferreira, M.F., Santos, J.C., Reis, N. e Marques, T. (2010). Gestão Empresarial. Ed. Lidel.
Maçães, M. (2018). Manual de Gestão Moderna. Actual. 2ª Ed. Coimbra, Portugal Lda
Robbins, S.P.; Coulter, M.A. (2021), Management, 15th ed., Pearson Education
Robbins, SP; Coulter, MA; De Cenzo, DA (2020), Fundamentals of Management, 11th ed. – Global Edition, Pearson
Teixeira, S. (2022). Gestão das organizações. Escolar Editora, 4ª ed.