Teaching Methodologies
Key concepts will be presented in classes and supported with contemporary examples. The use of documentary video and current news will give a contemporary dimension to the topics.
Students will be encouraged to carry out group work and research skills. Group work will be encouraged in order to promote team skills and collaboration and the application of theorized themes to a practical case developed by students.
The module will require directed and independent learning. Guided learning will include reading and research in order to prepare for presentations. Guidance for these exercises will be given in classes and within the teaching and learning plan. Independent learning will also be encouraged and will include online learning materials, reading newspapers and business magazines, and watching international documentaries.
The methodology used is based on the presentation of practical cases from the reality of the national and international business fabric.
Learning Results
Learning Objectives:
LO1: Present the challenges of entrepreneurship and innovation: a) as an economic factor for development;
b) as a strategic management activity.
LO2: Raise students’ awareness of entrepreneurial activity, highlighting success factors in startups: business and product planning, business plan development, financing options, and future management.
LO3: Explore advances in information and communication technologies as sources of innovative and entrepreneurial opportunities. Skills to Be Developed:
– Understand the innovation process and its key factors.
– Develop a business plan in the ICT sector.
– Identify market needs and opportunities, develop innovative ideas, assess resources, and identify funding sources
Program
CHAPTER 1 – INNOVATION AND ENTREPRENEURSHIP
1- The nature and importance of entrepreneurship
2- Strategies and opportunities for new entries
3- The “entrepreneurial” and “intrapreneurial” mind
4- The entrepreneurship process
5- The individual entrepreneur
CHAPTER 2 – CREATIVITY AND STARTING THE NEW BUSINESS
1- Creativity and new business idea
2- Techniques for generating ideas
3- The product planning and development process
4- E-Commerce and Start-ups
5- Intellectual Property and legal issues with setting up a company
CHAPTER 3 – THE BUSINESS PLAN
1- What is the business plan?
2- Information requirements for the business plan
3- Critical components of the Business Plan
3.1 – Analysis of the Industry and the environment
3.2 – Description of the business
3.3 – Marketing Plan
3.4 – Organizational Plan
3.5 – Financial Plan
CHAPTER 4 – FINANCING THE NEW BUSINESS
1 – Financing sources
2 – Risk, financing and maturation of products
3 – Venture capital
Internship(s)
NAO
Bibliography
Gerber, Michael E., (2024), O Mito do Empreendedor, Alma dos Livros.
Harvard Business Review (2017), Inovação – HBR – 10 artigos essenciais, Actual Editora.
Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York.
Kiyosaki, Robert T., (2023), Pai Rico, Pai Pobre, Alta books.
Robert, H., Michael P., Dean S., (2020), Entrepreneurship, McGraw Hill eBook, 11th Edition.